Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising goals […]
Founder Craig Crawford challenges CMOs and brand leaders to reconsider the role scale plays in their agency partnerships. Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, […]
Forum to feature emerging consumer research aimed at real-world questions facing marketing practitioners. Doe-Anderson, an independent full-service agency with offices in Louisville, Kentucky, and Columbus, Ohio, will co-host the annual CLIK Conference on Consumer Research with the University of Louisville’s College of Business. Now in its eighth year, the conference brings together academic researchers and […]
The platform is brought to life with Freshpet’s new ‘Kitchen Conversations’ advertising campaign, which aims to capture the intimate, emotional bond between pets and their people Freshpet, Inc (Nasdaq: FRPT), the first-to-market leader in fresh pet food, today announced “Better Food for Your Better Half,” a long-term brand platform designed to reflect the evolving bond […]
Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]
McCann’s “Il Fresco di Peroni” offers up the world’s first beer-serving fresco Peroni Nastro Azzurro have created a new London landmark in the heart of Covent Garden with the launch of Il Fresco di Peroni, the world’s first artwork that pours you a beer. Delivering Italian style with a twist, the campaign from McCann offers up an Italian […]
McCANN’s campaign returns to Admouth to encourage travellers to embrace life’s adventures Admiral’s “Ready for Anything” campaign deliberately flips category norms to remove the worry and put the spotlight on the best parts of travel – anticipation, excitement and discovery. Created in collaboration with McCANN Bristol, the spot builds on the brand’s long-running Admouth platform […]
McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign […]
CHERY UK and TEAM LEWIS launch multichannel campaign with Sir Mo Farah CBE, showcasing performance, endurance, and innovation Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE – one of the world’s most celebrated athletes. Sir Mo […]