It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation […]
MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December. As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes […]
AKQA has promoted Roman Ptakowski to General Manager, and Sallie Baskervill to Director of Client Services. Roman and Sallie will lead the Atlanta studio, its partnerships and client collaborations. Prior to Roman’s appointment as General Manager, he served as Director of Client Services in Atlanta, overseeing assignments for Delta Air Lines, Universal Parks and Resorts, […]
Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG devised a strategic plan to use a mix of traditional advertising (TV/Radio/out-of-home) and integrated digital campaigns via its division ‘Click Tap Media’, […]
Shopper marketing agency, smp, announces a newly formed, dedicated Amazon eCommerce team and freshly extended social media team as part of an overall expansion in services offered by the agency. The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon […]
Dentsu Aegis Network has bolstered its management team in Newcastle as the business continues to invest in the North East following a period of significant growth. Steve Underwood has been promoted to the role of Managing Partner of Dentsu Aegis Network Newcastle while Ed Ammon takes on the newly created role of Group Business Director. […]
Award-winning brand design agency, Conran Design Group, has announced the appointment of Dominic Zammit as Head of Digital with immediate effect. Zammit will be responsible for all of the digital output of the agency, working closely with clients to deliver effective digital solutions. He will continue to evolve the agency’s digital proposition and capability, both […]
Wunderman, the leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency operating model to provide its world-class digital services onsite for its clients. Wunderman Inside has been launched following extensive consultation with significant clients who are looking for more flexible agency models, particularly for their digital marketing. Wunderman Inside […]
Creativeland Asia, one of India’s most sought after independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group. Prahlad’s mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic […]