UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Compared to 2016’s YoY average of 15.9%, and just under 2 percentage points lower than the Index’s 2017 forecast of 14%, the fall in annual growth is one of multiple […]
Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]
Publicis Groupe announced that Nick Law has been hired as Chief Creative Officer of Publicis Groupe and President of Publicis Communications. As one of the industry’s most progressive creative leaders, the choice of Nick Law signals Publicis’ on-going commitment to creativity and technology at the service of marketing and business transformation. Nick’s mission will be to […]
A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car’s power […]
Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]
Vicks, the Procter & Gamble-owned brand synonymous with family globally, has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of care not only has the capacity to transform lives, but can transcend social norms, definitions and stereotypes. Vicks believes that […]
Data driven intelligence agency Future Thinking has appointed Sarah Morris as its new managing director of Qualitative. Sarah’s appointment will see her take overall responsibility for the Group’s qual offer, with an initial responsibility of reviewing the existing structure, to help support the company’s growth strategy. She joins the company from Kantar TNS where she […]
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]
Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]