forceMajeure hires Head of New Business & Client Partnerships

forceMajeure hires Head of New Business & Client Partnerships

Effective immediately, Jenna Trinchini has been appointed Head of New Business & Client Partnerships at New York-based creative agency forceMajeure, part of independent global network, Lonsdale+Partners. With over a decade of proven experience growing creative agencies, Trinchini is passionate about creating meaningful partnerships and driving growth through innovative strategies, she brings a strategic vision and […]

BRANDS ARE FACED WITH A NEW ERA AS CONSUMERS SEEK TO RESET THEIR RELATIONSHIP WITH TECHNOLOGY

BRANDS ARE FACED WITH A NEW ERA AS CONSUMERS SEEK TO RESET THEIR RELATIONSHIP WITH TECHNOLOGY

Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]

Mined in Sweden launches Ring of LiFe. A jewelry piece forged from menstrual iron.

Mined in Sweden launches Ring of LiFe. A jewelry piece forged from menstrual iron.

Mined in Sweden unveils Ring of LiFe, a jewelry piece created from an unexpected combination of materials: iron extracted from a menstruation, fused with fossil free Swedish iron. The result is a ring that makes the connection between body and earth immediate, intimate and impossible to ignore. Mined in Sweden is a collaboration between Boliden, […]

 The Gift That Changes Everything Smartbox Showcases the Transformative Power of Experience Gifting

 The Gift That Changes Everything Smartbox Showcases the Transformative Power of Experience Gifting

New communication platform “Choose Wisely” created by independent creative agency THELMA invites Smartbox customers to think carefully before purchasing, knowing that just one Smartbox experience can change someone’s lifestyle forever The global experience gift market is growing at an annual rate of 6.4%, driven by a rising preference for experiential purchases over physical goods and […]

RWJBarnabas Health Launches First Holiday Campaign Highlighting Community, Tradition and Wellness with StrawberryFrog

RWJBarnabas Health Launches First Holiday Campaign Highlighting Community, Tradition and Wellness with StrawberryFrog

RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. The campaign was developed in collaboration with StrawberryFrog, an award-winning advertising agency. The campaign’s strategy centers on connecting with New Jersey families in the places and moments that matter […]

VCCP ushers in a new dawn of brand building with VCCP Social Club

VCCP ushers in a new dawn of brand building with VCCP Social Club

Today, VCCP has announced the launch of VCCP Social Club, an evolved social offering from the independent integrated global network, known for challenging convention to create value. VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the […]

Bloom North announces 2026 President and Vice President

Bloom North announces 2026 President and Vice President

Bloom North, the not-for-profit aiming to uplevel and support women in media, has appointed its 2026 presidential team. Beth Sutherland, 2025’s Vice President and Senior Associate Director at EssenceMediacom, is continuing her successful tenure leading the organisation as she steps into the role of President. She will be joined by Saskia Starritt, also a Senior […]

Save the Children tells us what really matters this Christmas in first campaign from Ace of Hearts

Save the Children tells us what really matters this Christmas in first campaign from Ace of Hearts

This Christmas, there’s one delivery that matters more than any: helping children to get what they urgently need. A recent study by Save the Children found that 88% of parents feel pressure to buy more to make Christmas magical, while 92% of children say they’ve received gifts they didn’t want or wouldn’t use — and 73% […]

TUX UNVEILS CAMPAIGN FOR GARRETT LEIGHT’S OZZY-BRANDED SUNGLASSES

TUX UNVEILS CAMPAIGN FOR GARRETT LEIGHT’S OZZY-BRANDED SUNGLASSES

Mix Of Goth, Luxury & Musical Elements Debuts Ozzy Osbourne Eyewear Line TUX Creative House, the full-service advertising agency, is launching a heart-pounding creative campaign that unveils a line of exclusive Ozzy Osbourne branded sunglasses from Garrett Leight California Optical, the luxury lifestyle brand founded in Venice Beach. The brand-new Ozzy Collection, ‘GLCOzzy,’ features thumb-stopping 15-second CGI-created […]