FRIDA UNCENSORED Launches in the UK TODAY

FRIDA UNCENSORED Launches in the UK TODAY

Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]

Snap appoints Jake Thomas as new UK business lead

Snap appoints Jake Thomas as new UK business lead

Snap, the parent company of Snapchat, today announced it has appointed Jake Thomas as the new UK business lead, based in London. Reporting to Ronan Harris, President of EMEA, Jake will take up the leadership role of Senior Commercial Director for the UK where he will be responsible for the development and implementation of Snap’s […]

SMIRNOFF ICE TOASTS 25 YEARS WITH FIRST-EVER GLOBAL CAMPAIGN

SMIRNOFF ICE TOASTS 25 YEARS WITH FIRST-EVER GLOBAL CAMPAIGN

The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]

IN NATIONAL CAMPAIGN FROM SPORT CLIPS HAIRCUTS, MEN REALIZE THE ONLY THING BETTER THAN SPORTS IS COMPLETE RELAXATION. WHILE WATCHING SPORTS.

IN NATIONAL CAMPAIGN FROM SPORT CLIPS HAIRCUTS, MEN REALIZE THE ONLY THING BETTER THAN SPORTS IS COMPLETE RELAXATION. WHILE WATCHING SPORTS.

Created in partnership with Preacher, new work finds humor in the disconnect between the rigors of sports and the well-coiffed serenity of Sport Clips In its new national brand campaign, Sport Clips Haircuts, the nation’s leading franchise dedicated to men’s and boys’ haircare, dares to ask the question, “Is Sport Clips better than sports?” It may […]

ShowHeroes Launches New Format for CTV, Enabling Brands to Expand Store Activation Campaigns Worldwide

ShowHeroes Launches New Format for CTV, Enabling Brands to Expand Store Activation Campaigns Worldwide

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces the launch of Retail Ads for CTV, a first-of-its-kind format designed to extend retail and store activation campaigns across its expansive global publisher network. Bridging the gap between brand awareness and in-store engagement, this latest offering reflects ShowHeroes’ strategic approach to redefining […]

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”—a bold, flavor-forward […]

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]

Influenced by LifeBridge Health’s Stop the Iron Pipeline Campaign and Petition, Maryland Gov. Wes Moore Signs Senate Bill 443 into Law

Influenced by LifeBridge Health’s Stop the Iron Pipeline Campaign and Petition, Maryland Gov. Wes Moore Signs Senate Bill 443 into Law

The campaign from agency StrawberryFrog includes an anthem from Grammy-nominated/native Maryland hip hop artist Logic, and features young singers from Baltimore-area music school On May 13, 2025, Maryland Governor Wes Moore signed Senate Bill 443 into law, upgrading the offense of trafficking firearms to a felony, and imposing tougher consequences on individuals who transport illegal […]

Dehnco’s Latest Sleek Campaign Gives Clever New Meaning to the Phrase “Classic Design”

Dehnco’s Latest Sleek Campaign Gives Clever New Meaning to the Phrase “Classic Design”

AOR Hot Lava brings refinement and renewed attention to the brand’s solutions-based ethos Today, leading warehouse-solutions brand Dehnco launches a new digital campaign that highlights the fine art of thoughtful, ergonomic design. Made in collaboration with agency-of-record Hot Lava, the unique work integrates ancient artistry in an unexpected way to emphasize the real inspiration behind Dehnco’s product design: […]

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