Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the category […]
Created by MUTANT, the pioneering pilot scheme harnesses real-time data to transform iconic pharmacy signs into blood donation billboards One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs […]
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the […]
VisitLEX Tackles “Travel Regret” with Clever Campaign Against Short Stays Travel regret is real, nearly every Lexington, Kentucky, guest will tell you. The same jaw-dropping Bluegrass views that famously welcome visitors to Lexington can turn bittersweet on the way home after a two-day stay because those visitors realised too late that two days just wasn’t […]
When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more. Ideasicle X had never produced an ad campaign before, as they’ve […]
London-based brand design agency, Lewis Moberly, has partnered with new online whisky investment platform, LYQD Cask Exchange, to create a brand marque and visual identity system. LYQD completed a 1.2 million Euro pre-seed fundraising round at the start of the year. Cask whisky is a valued asset. 44 million cases of whisky worth an estimated […]
Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. And what better moment to make a splash in the US than on National Gin & Tonic Day! The brand commissioned creative studio Butterfly Cannon to craft its first major advertising push. With […]
Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at […]
In an initiative created by Artplan, Mami Wata sunscreen develops facial recognition technology capable of identifying hidden faces on the back of bald heads. Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more […]