During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]
PR agency Fortitude Communications and Gusto Italian delivered a high impact marketing campaign to drive awareness of a new restaurant opening. It created ‘The Italian Job’ activation, in which three vintage Mini Coopers toured Oxford delivering 24 hour proved sourdough pizzas in the home of the Mini. The activation was inspired by the 1969 cult […]
Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]
Creative agency, Creature & Co., have launched a brand-new game, Go for Goals, to raise awareness of the United Nations Sustainable Development Goals (UN SDGs), the shared blueprint for peace and prosperity for people and the planet now and into the future. Go for Goals is a card game for 2-6 players aged 8+, in […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
When it comes to food delivery, a dish is only as good as how it was delivered, if it is delivered badly, it’s ruined. Bumped smashed, dropped, late — there are dozens of ways to ruin a dish in transit. One—Star Cookbook from ‿ and us on Vimeo. Deliveroo UAE pride themselves on their delivery […]
Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season. The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]