Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Wedding Bells in Berlin’s Wedding district: On the memorable wedding date of 22/2/2022, 22 adventurous couples tied the knot in the aisles of German supermarket PENNY in ceremonies performed by an Elvis impersonator. For one day, Serviceplan Campaign transformed the store into a Las Vegas-style Wedding Chapel, generating huge media attention and successfully staging the wedding as the ultimate discount product: a fully immersive and affordable experience.

Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Serviceplan Transforms PENNY Store in Berlin into Vegas-style Wedding Chapel

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft

Eva Longoria Becomes A Trainer To Tackle Street Harassment In Stand Up Campaign By L’Oreal Paris

Eva Longoria Becomes A Trainer To Tackle Street Harassment In Stand Up Campaign By L’Oreal Paris

On the occasion of the 12th International Anti-Street Harassment Week (3-9 April 2022), McCann Paris has developed a new campaign on behalf of the Stand Up training program, developed by L’Oréal Paris in partnership with global nonprofit Right To Be (formerly Hollaback!). In this international campaign, available from April 3 on the L’Oréal Paris Instagram account, L’Oréal Paris ambassador Eva […]