Fast growing content marketing agency hires Chief Operating Officer
Fast growing content marketing agency hires Chief Operating Officer
New Campaign #LetsGetThereSooner Launched To Lift Nation’s Spirits On UK’s Journey Out Of Lockdown
A new campaign to lift our spirits and fuel our determination to put lockdown behind us is being launched on Thursday by a collective called Sooner including Sir Nigel Bogle and others. In contrast to the severe mood and tone of the majority of the government’s pandemic communications, the Sooner campaign strikes a more positive […]
The Specialist Works Group appoints Mental Health and Wellbeing Specialist
• The Specialist Works Group has created a new role entirely focused and measured on improving employee wellbeing, a first for the independent media agency sector • Integrative psychotherapist Isabella Barrand will offer counselling to all employees and shape the group’s mental health and wellbeing strategy • The group created the role in response to the mental health crisis exacerbated by Covid-19
The Specialist Works Group has appointed integrative psychotherapist Isabella Barrand as Mental Health and Wellbeing Specialist, starting immediately. The newly created role will see Barrand offer counselling to employees and shape the group’s wider mental health and wellbeing strategy. The role is a first for the independent media agency sector. The Specialist Works Group created the role […]
BrandOpus announces shift to Employee Owned Trust model
BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]
Global Experience Agency, RPM, certifies as a B Corporation
RPM, the London-based experience agency, founded in 1993 by Hugh Robertson, has announced its successful certification as a B Corporation after an extensive and rigorous verification process by B Labs. B Corporations are businesses that commit to being a force good in the world by putting people and the planet on equal footing with profit, […]
Derwent, the global art materials brand, appoints Red Brick Road for international brand repositioning remit
Derwent, the global art materials brand, appoints Red Brick Road for international brand repositioning remit
Serviceplan Italy Creates International Campaign for Kimbo ‘A cup of Naples’ Starring Italian Actress Serena Autieri
Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand.
Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing […]
COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research
• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.
Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]
Closer to the moments that matter with Orange 5G and iPhone 12
After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network. The film, named “First Steps”, directed by Rudy Rosenberg, brings us to this unique moment of a child’s first steps. A moment that is reinterpreted here in an […]
M3 accelerates with MG Motor UK appointment
M3 is celebrating a high-profile account win after it was appointed as the creative agency for MG Motor UK Ltd, one of the UK’s best-known automotive brands. The full-service advertising agency, with offices in Albrighton, Birmingham and London, fought off competition from rival Midlands and national agencies to secure the contract. A dedicated team of […]