#NobelForMileva, a global movement created by SunsetDDB in partnership with the Inspiring Girls NGO, is an initiative to advocate for the role of women in science and technology
In the next few days, don’t be surprised if you come across images of celebrities and ordinary people from Brazil and other parts of the world with their tongues sticking out, reenacting scientist Albert Einstein’s iconic photo. The gesture is the main symbol to represent the fight for equal rights — the goal of the #NobelForMileva movement, […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]
“Although International Women’s Day only happens once a year, it’s important that we continue to talk about gender equality all year round to address systemic bias and keep it top of the agenda. Championing and supporting women shouldn’t be a tick boxing exercise, we should do everything we can to embed true gender equality into […]
For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]
As part of the campaign shareable GIF stickers series celebrating Singapore women role models will be launched on International Women’s Day
In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal ‘social’ icons on social media. The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a […]
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
Wunderman Thompson’s new campaign for Avon, “My Story Matters,” invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives. Thousands of women and men have already contributed to the campaign’s “My Story Matters” gallery, which celebrates stories of strength, grit and determination, from […]
The Manchester arm of international digital agency Dept has welcomed four new female digital experts. Joining just in time for International Women’s Day, these new starters bring a breadth of experience across marketing, project management, design and user experience. Lavinia Alexoiu is Dept’s newest Senior UX Designer, joining after a three-year posting at Manchester’s Accenture […]
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
London-based ad agency, AML Group, have created a print and digital campaign for The Big Exchange – a new online platform aimed at investors who want their savings to have a positive impact on the planet. Created by the founders of the Big Issue alongside a number of business partners including AML Group – […]
