MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jenny Sagström, CEO and Founder, Sköna is precisely that. Q) Give us a brief insight into your career so far? I ended up in the agency business by happenstance. I thought I was going to work […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating […]
Cossette has been appointed the new Global AOR for BRP. The agency will support BRP’s global brands including Ski-Doo, Sea-Doo, Can-Am, Alumacraft and Manitou, and lead marketing strategies across Europe, the Middle East, Africa and Latin America, with a specific focus on the US market. “Elevating BRP’s iconic brands globally is at the core of […]
Sustainability certification Planet Mark has launched its new brand identity created by Design by Structure. The identity is based on an abstract planet, with the creative inspired by a shared vision of a brighter horizon and fresh beginnings. The word ‘The’ has been dropped from the brand in favour of ‘Planet Mark’ to amplify its […]
With a successful 2020 launch into major supermarkets, Distil Studio were behind the rebrand of Lyons Coffee for UCC, marking the beginning of a perky new era for the brand. Neil Hedger, Creative Partner: “As part of the rebrand, we transformed a set of existing numbered blends into brand new names, designed to celebrate over 120 years of heritage. […]
KX, the world’s fastest real-time streaming analytics software, has launched a new brand identity that reflects the unrivalled performance, speed and efficiency of its technology, which helps businesses turn their vast data into decisions. Powering the most demanding data-driven decisions across capital markets for over 20 years, KX has been expanding into other sectors where real-time […]
60-second and five-second spots highlight company’s belief in Respect for People
Toyota Motor North America (TMNA) returns to advertise in the Big Game with a 60-second ad that shares an uplifting message of hope and strength, as well as a five-second “billboard” that encourages people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines. […]
Leading affiliate and partner marketing agency, Silverbean, has announced its expansion into the US with the appointment of Sarah Beeskow Blay to the newly created role of Vice President North America. In addition, head of affiliate marketing, Louise James, has been promoted to Global Associate Director, leading on the brand’s unique delivery model for global clients. […]
- For the fourth year of the campaign, Cadbury is partnering with six of the nation’s top football clubs - Push, developed in partnership with creative agency ELVIS, stars Arsenal FC’s Ian Wright and other football legends
Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS. Cadbury Legends 2021 from ELVIS on Vimeo. For the fourth year of the campaign, Cadbury is partnering with six of the nation’s top football clubs, lining up a legend […]
Brand experience agency Quantum roars into 2021 with Lion Drinks win.
Quantum announce an exclusive partnership with one of the UK’s fastest-growing Craft Beer groups, Lion Little World Beverages (LLWB), part of Australia’s Lion Brewing. Since 2018, LLWB has grown quickly in the UK craft beer market with the acquisitions of both FourPure and Magic Rock Brewing Companies. In 2020, New Belgium Brewing’s iconic US Hazy IPA […]