VANGUARD, one of the world’s largest investment companies, has taken over Europe’s biggest advertising canvas, London’s IMAX, with its award-winning ‘V for Value’ campaign created by AML Group. Launched in February 2020 across TV, digital, OOH, radio and print the campaign is designed to bring value to investors – communicating Vanguard’s commitment to low cost, good value […]
One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]
Groceries and Gifts see the biggest upsurge
Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]
FCB PARTNERS have been appointed strategic agency for Van Berkel International. Van Berkel International is one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency will lead on strategic direction to support the Berkel Brand in consolidating its positioning, alongside defining the brand development guidelines. […]
ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill’s immediate expenses payment which helps smooth the way for customers […]
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
SABIC has become the world’s second most valuable brand in the chemicals industry for the first time, and it has also cemented its place among the top 500 most valuable global brands. The rankings were confirmed in the 2021 Chemicals 25 and Global 500 reports published by Brand Finance, a world-leading independent brand valuation consultancy. […]
The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services […]
Anti-far right campaign shared across Germany on International Holocaust Memorial Day with powerful print, digital and OOH campaign and TikTok #NahtZiehsRaus Challenge generating more than 11.1 million hits.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were […]