Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness […]
ENGINE Creative is behind an innovative new Instagram campaign for Green Flag in collaboration with dancer Ashley Banjo and content creators Patricia Bright and Lauren Pope, to raise awareness of the dangers of driving without fully de-icing your car. ENGINE’s campaign will see each influencer post what seems like a typical story on their Instagram […]
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]
The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies
Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message […]
The latest animated adventure sees more real DFS sofas miniaturised
krow, part of the MISSION Group reveals the latest animated campaign for DFS, created in collaboration with multi award-winning independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is […]
Women’s Aid is launching a powerful new campaign to raise awareness that women in abusive relationships have fewer opportunities to spend time out of the home and away from their partners during COVID lockdowns. Created by ENGINE Creative, the TV commercial and online film highlights that, for women in abusive relationships, any chance to get […]
To celebrate Lefranc Bourgeois’ 300 Anniversary, leading design agency Lewis Moberly, have created the packaging design for a range of four gift boxes. Established in 1720 Lefranc Bourgeois are a leading brand of artists’ materials, iconic and revered by professionals and amateurs alike. Used by generations of masters; from Cezanne to Monet, Degas to Van Gogh. Each commemorative […]
PI Healthcare, experts in stakeholder strategy for the global healthcare, device, biotech and pharmaceutical industries, has partnered with leading creative technology studio Appetite Creative to launch a global content hub. “Targeting leaders in the healthcare profession, the content hub we created is anchored in Brussels and Tel Aviv, with users assigned to the most relevant […]
Creative music agency DLMDD launches eye-opening exploration into the power of music and sound
After an unprecedented year of anxiety, turmoil and uncertainty, a group of leading musicians, marketers and creatives have come together to reveal how music and sound have shaped their experiences of 2020. Powered by creative music agency DLMDD, The Year of Sound is a time capsule collection of powerful, intimate stories about how music and […]
● One third (32%) expect to spend less on new clothes and a quarter (25%) less on beauty products ● Consumers set to spend instead on experiences and building connections with friends and family ● 25% plan to spend more on food and drink than before COVID-19, 27% on travel and 28% on days out. ● Majority feel the impact of COVID-19 will continue past 2021
In the wake of the collapse of Arcadia and Debenhams, there’s potentially more bad news for the British High Street in the new pandemic-related research from Havas Media. As shoppers prepare to splurge online and in store for Christmas, Havas Media’s The Consumer State of the Nationreport shows people intend to spend less in future (even […]