If you’re a homeowner in Connecticut still warm from the last golden days of summer, there’s a good chance you haven’t given much thought to the cold temps that are right around the corner, says Decker SVP Strategy, Andrew Kesin. Unfortunately, that’s all Old Man Winter has been thinking about. In a new campaign from […]
A collaboration with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on soil degradation. The charity cover of ‘Wildthing’ by The Farmer’s Choir unveils Hawkstone’s latest regenerative lager—raising vital funds for farming charities while rallying support for British soil health. T&P has today unveiled its latest campaign for […]
Backed by new Good Foods/Harris Poll data showing 82% of avocado purchasers get frustrated when avocados go bad before they can use them, the campaign puts a name to a stress most buyers already recognize Good Foods Group recently launched “Guacxiety,” a campaign about the nagging uncertainty of buying an avocado and not knowing whether it will […]
Unruled Outdoor Agency, a marketing agency specialising in the outdoor lifestyle category, has created ‘Sea Differently,’ a new campaign for Teledyne FLIR Marine. This innovative marketing effort puts thermal imaging at the center of a maritime story, shooting an entire maritime campaign through heat – not light. For “Sea Differently,” Unruled took Teledyne FLIR’s defining […]
Charlie Bigham’s champions the belief that in food – and life – you can’t rush quality, in a new campaign and brand platform by VCCP Blue Today, Charlie Bigham’s returns to UK TV screens to introduce their new brand platform: ‘Slowly Does It’. Created by creative agency of record VCCP Blue, the integrated campaign builds […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]
AXE, known as LYNX in the UK, has unveiled The AXE Holder, a deliberately extravagant bottle designed to house one of its body spray cans. Created by LOLA Madrid, the campaign pokes fun at the way fragrance is judged by its packaging and price before anyone has smelled it. The holder gives the familiar spray […]
Leo UK’s returning platform turns fans’ most-wanted McDonald’s menu items into an expanded, fan-fuelled global heist, bringing nine products from eight countries to the UK and Ireland Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation, bringing nine menu items from eight countries to […]
Adventure is often presented as a fairytale: perfect landscapes, blue skies and picture-perfect smiles. However, in practice, the reality of getting outdoors is rarely neat or predictable. That tension is at the heart of Kia’s new “Built for Real Life” campaign, created by INNOCEAN Berlin to introduce the all-new Seltos, a modern SUV, to the […]