Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
Barbie® and Rightmove have partnered to bring one of the world’s most iconic homes to the UK’s largest property platform through a multi-channel campaign. For more than 65 years, Barbie’s DreamHouse™ has been one of the brand’s most recognisable symbols. Long before women could independently obtain a mortgage, Barbie opened the doors to her first DreamHouse in 1962, creating a […]
The digital bank’s biggest-ever integrated campaign introduces its first sonic identity and a massive TV takeover with films by narrated by Academy Award-winning actress Olivia Colman Monzo today unveils Get busy living, its first global brand platform as it gears up to pursue a huge opportunity ahead – both in the UK and across Europe. The […]
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]
Visual Humor & Dialogue Deliver a Creative, Appealing Message in a Difficult Consumer Category Little Big Engine, the independent creative agency and production company, is launching a hilarious, offbeat campaign for orthopedic footwear brand KURU that follows a couple surviving the zombie apocalypse while celebrating one unexpected luxury: life without foot pain. In the :60 […]
The campaign was born from research revealing 70% of travellers are more likely to try things on holiday they normally wouldn’t at home. Post Office Insurance has today launched a new campaign, ‘Holiday You’, to remind customers of the importance of obtaining holiday cover. The campaign was produced by full-service creative agency, krow Group, born from research which […]
Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]