The new work from VCCP champions Co-op as the ultimate destination for easy meal missions this summer Co-op Food, the UK’s leading convenience retailer, today launches a bold new creative platform with an integrated campaign encouraging the nation to ‘Pop to Co-op’. Created by VCCP – in the first reappraisal campaign for Co-op Food – ‘Pop […]
Hawkstone, the record-breaking beer and cider brand founded by Jeremy Clarkson, made its much-anticipated television debut last night after famously having its first-ever advert banned. The brand aired a 40-second solus spot in the final break before England’s FIFA World Cup match against Croatia, with Diddly Squat Farm’s Kaleb Cooper taking centre stage as the […]
5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution for football fans following the World Cup. For the fans who want to stay up late to watch their team’s matches in far-flung time zones – the popular snack brand is launching a hybrid football shirt and pyjama set called the Night Kit. […]
EE, the UK’s best network*, has today launched its new brand campaign, Get the Edge. Created by Publicis Groupe UK’s cross-agency team, the work highlights how customers can get ahead with 5G+ on EE, it’s most powerful and reliable form of 5G connectivity*. The campaign creative has been led by Saatchi & Saatchi, and launches with […]
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their mouth the widest while watching the games, to promote the brand and build excitement for the global football championship. Cass, the official partner of the South Korea National Football Team, is launching various consumer events […]
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment Vodafone has unveiled ‘The Nation’s Biggest Network’, its biggest and most ambitious brand campaign to date. Built on the scale of the VodafoneThree merger — which brings together the combined network of Vodafone and Three to form The Nation’s Network — the […]
PepsiCo’s STING® Unveils a Multi-Market Creative Platform With Fred & Farid Paris. PepsiCo’s STING® MENA launches its new 2026 region-wide creative platform titled ‘مولعين الليل في — By Day We Obey, At Night We Let Go’. With this rallying cry, STING® and creative house Fred & Farid Paris ignite a seven-market campaign that transforms everyday routine […]
Premium mobility provider SIXT has unveiled an 8-metre-tall meerkat sculpture at Düsseldorf Airport (DUS). The custom-made figure stands directly in front of the newly modernised SIXT station and is now on display for all travellers to see. The message of the new airport marketing campaign: “Feel free to look around. You’ll end up at SIXT […]
Raindrop agency tells the story of Daniel Rotman and his passion for cats Full-service creative agency Raindrop is launching a high-profile integrated advertising campaign that introduces Daniel Rotman, the founder of Pretty Litter, and tells the humorous and heartfelt story behind the creation of the breakthrough cat litter brand. Rotman plays a passionate and sweet-natured inventor in the […]