Scott Eastwood Stars In Work That Shows How To Transform Laundry Day Into A Provocative, Luxury Experience Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, has launched a provocative, humorous and edgy campaign for Laundry Sauce, the bespoke brand of laundry detergent that transforms one of life’s most tedious, grinding chores […]
Majority & WPP OpenX launch mockumentary-style campaign that re-introduces Mr. Pibb with challenger edge and satirical charm. The Coca-Cola Company is partnering with legendary basketball Hall of Famer Scottie Pippen on a new ad campaign re-introducing Mr. Pibb as the indubitable favorite that’s been underrated and overlooked for far too long. Pippen champions the bold, sweet-yet-spicy […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms […]
New work by BBH London honours life’s most important networks Tesco Mobile and BBH London today unveil Your Second Most Important Network, a new integrated campaign rooted in a simple human truth: the most important networks in our lives will always be the people we talk to all of the time – everything else simply helps […]
“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]