180heartbeats + Jung v Matt has developed a campaign for the latest chapter of Erste Group’s global brand platform “Believe in Yourself”. At its heart is a film telling the story of a young girl who is determined to master a handstand, bringing to life the brand’s belief in the power of self-confidence. The campaign […]
Forget a subtle splash of gravy on a Sunday roast — Edinburgh residents are giving it a starring role at their weddings, Liverpudlians are drinking it and Londoners are pouring it over their breakfast. That’s according to new research from the nation’s cheapest supermarket, Aldi, which surveyed 2,000 UK adults to uncover the nation’s highly […]
TUX Creative House, the award-winning full-service creative agency, has released the fourth episode of W Hotels‘ ambitious and ongoing global brand campaign, Hotel Tales, that dramatizes the curiosity-provoking world of W Hotels by tapping intriguing guests who share their untold stories and epic moments that can only happen at W Hotels. The latest chapter of […]
Music and style-themed campaign introduces Ashley Luxe, the company’s brand-new premium brand FlyteVu, the award-winning full-service creative and culture agency that creates bold, culturally driven campaigns, is launching a high-profile integrated marketing campaign for Ashley‘s (formerly Ashley Furniture) Ashley Luxe, its elevated collection, that stars music sensation Teddy Swims. Ashley, North America’s largest furniture store brand, just announced that Grammy-nominated artist Teddy […]
Youth mental wellbeing brand Chirpy launches new campaign for families, offering free wellbeing habit quiz and Mood M.E.N.D.S guide, verified by a paediatrician and a psychologist. Chirpy, the pharmacist-formulated youth mental wellbeing food supplement brand, founded by sisters Emma Grace and Sarah Pontefract, can today announce the launch of the Chirpy Mood M.O.T – Mood.On. […]
JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising campaign, ‘Real makes you feel’, putting the emotional power of Out-of-Home at the heart of its proposition to advertisers. JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising […]
Created by Atlanta-based agency Majority as part of Gilead Sciences’ Care for the Culture platform, the “Ahorita Mismo” campaign turns a familiar Spanish expression and piece of Latino culture into something unexpected: a content series and hotline designed to make HIV awareness feel less intimidating and a lot more approachable. For many, “ahorita” can mean […]
This Breast Cancer Awareness Month, female-owned and led agency YARD NYC is hijacking one of the internet’s most familiar requests, “Send Nudes,” asking women to take topless selfies – for themselves. The purpose? To track visual changes in the breasts, which can be an early indicator of breast cancer. YARD NYC is on a mission […]
Created With Production Partner Little Big Engine, “What’s Your Plan?” Turns Tyson’s Infamous Quote Into a Comedic Challenge to Rethink Your Wireless Plan Boost Mobile puts boxing legend Mike Tyson at the centre of its new national campaign, “What’s Your Plan?,” using his unmistakable presence and a literal take on his famous quote to turn […]
84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]