The campaign lands as Tesco doubles the size of its Free Fruit & Veg for Schools’ programme. Tesco has unveiled a new marketing campaign as it announces that it is doubling its Free Fruit & Veg for Schools programme from September, increasing participation from 500 to over 1,000 schools, with the aim to double the programme again the following year. The […]
T&P has unveiled a new integrated campaign for the All-New Toyota RAV4, “Imagine the Possibilities”, which brings to life the emotional relationship between children and the family car through the power of a liftle girl’s imagination –extending the magic from the screen to the showroom floor. The Concept: Reimagining the Car as a Family Protector […]
Brazilian studio unifies AI, audiovisual production, VFX, and CGI to deliver scalable, end-to-end creative solutions. Brazilian production studio AIR+ATOMO has launched a new operating model and secured U.S. investment to scale its production capabilities, responding to growing demand from global brands for technology-driven creative content. AIR+ATOMO – which already works with a roster of international and […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
The MSC blue fish label for seafood packaging allows consumers to verify their seafood comes from a fishery that meets rigorous, science-based standards True to its roots of partnering with clients to develop solutions that drive lasting impact and help move society forward, Prophet – a global growth and creative firm – has teamed with the Marine Stewardship Council (MSC), a global […]
Created by Clutch Agency and directed by WAAAW through HAMLET, “The Irresistible Cone” celebrates the spontaneous joy of ice cream Ice cream brand Extrême launch a new campaign based around the core belief that ice cream should be a spontaneous, immediate pleasure. Created by creative agency Clutch and directed by WAAAW through HAMLET, the campaign […]
Fan-focused experiences celebrate the highly anticipated sequel’s iconic style and energy The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the center of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue The nation’s favourite dairy brand, Müller, today unveils ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner. ‘You Know How You Like It’ positions Müller […]
Meet Swifty; the spot cleaner running to take ‘Take Care of Staines’ during local elections Coinciding with the Spelthorne local elections, McCann’s latest campaign with RYOBI® is reimagining what it means to run a clean campaign focused on community action. McCann Birmingham has launched a UK-first integrated campaign for RYOBI® that reimagines a local election as a […]