Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

In continuation of its global ‘Do What You Can’t’ platform, Samsung Israel has launched an epic new campaign created by Leo Burnett Israel and directed by Great Guns director Tal Zagreba. The heartfelt new campaign aims to empower people to overcome their barriers. The film begins with vignettes of people confronting their supposed limits. The […]

Charlie Smith Design collaborates with NewRiver on its shopping centre portfolio design identity

Charlie Smith Design collaborates with NewRiver on its shopping centre portfolio design identity

Property investment specialist NewRiver has begun the phased introduction of a new and refreshed brand identity for its 33 convenience-led, community-focused shopping centres throughout the UK, designed by London studio, Charlie Smith Design. The fresh and modern identity is a new opportunity for NewRiver to support its portfolio of shopping centres across the regions with […]

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PUBG celebrates ‘The Worst Player In The World’ in new campaign by AKQA

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Marcel and Match think commitment is the new sexy in new campaign

Marcel and Match think commitment is the new sexy in new campaign

Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes disappointments and considerable fatigue. A recent TNS KANTAR study for Match shows that today 45% of single women complain about the lack of commitment of other singles. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new, thinking the […]

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography.  Working with VCCP, […]

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced. Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a […]