Independent creative agency Colossus has launched a national campaign for client New Chapter. The multimedia campaign, titled “Wisdom of Nature,” is a reflection of the brand’s craft and commitment to high-quality, natural ingredients. “It was important to understand the challenge was more than just the vitamin and supplement industry being crowded,” said Matt Cermak, associate […]
Speedo, has partnered with independent creative agency MIRIMAR to create “Go Full Speedo,” a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand’s heritage and status as a global icon.Go Full Speedo is a rallying cry for swimmers worldwide. It’s a […]
Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen’s core values: delicious taste, the best natural ingredients, and health benefits. The centerpiece of the campaign is a media first bespoke competition offering one lucky winner a dream garden makeover worth £25,000 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
Brand transformation and creative change agency Born Ugly today announces the launch of its ‘Ugly Ducklings’ initiative to champion and showcase the raw ideas of emerging creatives throughout the country. The initiative sees Born Ugly partner with the Universities of Leeds, Lincoln, Salford, Norwich and Nottingham Trent to offer students outside of London an opportunity […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks […]
Independently conducted research from SharpEnd and Censuswide offers industry-first insights into the adoption of connected experiences by global brands in-store and on-product SharpEnd has today launched its much anticipated second Connected Experience Report, offering fully independent industry insights from UK and US c-suite executives at more than 1,000 Global brands across key sectors. The Report […]