Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
Extraterrestrials Finally Make Contact with Distracted Earthlings By Launching a Squarespace Website Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled ‘Hello Down There’, will run during the first half of Super Bowl LVIII on Feb. […]
Stellar line-up of celebrities will host one-of-a-kind sessions to empower young people EE, the UK’s largest subscription business, has partnered with a stellar line-up of celebrities, influencers, and experts to launch EE Learn Live, the brand’s inaugural festival of learning designed to empower and inspire secondary school students. Popping up at 180 Strand in London […]
…and a BOGO Valentine’s Day Deal for Rooty’s Mug Club Members As Valentine’s Day nears, what better time to show your significant other that your love for them is as deep as the sea? Let them know they’re a keeper with unprecedented BOGO Quarter Pound Cod Sandwiches at select A&W Restaurants nationwide on February 14, […]
Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign. The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless provider that uniquely shares and reinforces the target’s hard-working, American values. The […]
In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using […]
Change highlight market expansion of popular product to every grocery store shelf Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand experience among consumers as it prepared to expand into conventional grocery stores across the country. “We spent a lot of time over the last year […]
In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]
New campaign by UltraSuperNew shows a unique perspective on love in the digital age Today, leading condom brand SKYN launches its annual Valentine’s Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date. Traditionally focussing on relationships between long-term couples, this year’s campaign, ‘Human Softness,’ explores the dynamics […]
Embark Veterinary, a global leader in dog health and genetics, today announced the appointment of independent creative company Colossus Creative Co. as its agency of record. The collaboration is focused on a transformative brand campaign set to launch in March 2024 spotlighting Embark’s unique position in the more than $345 million canine genetics and health […]
