McCann’s campaign shifts from traditional price-led messaging to build on Admiral’s customer care promise McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage […]
Safe in Harm’s Way and Neon, an IPG Health company, Unveil Final Installment in Award-Winning Domestic Violence Billboard Series What if Prince Charming wasn’t so charming behind closed doors? The fourth and final installment of The Last I’m Sorry domestic violence awareness campaign, entitled “He’s No Prince” from Safe in Harm’s Way Foundation Inc. and Neon, an […]
The work launched this week (Sept 2), across TV/streaming, digital, social posts, influencer social content and out-of-home, with additional extensions into audio and commerce spaces. The campaign achieved some of the highest testing scores the research company has seen and notably doesn’t rely on celebrity talent – instead letting the creative idea stand on its […]
New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]
Offbeat OOH campaign created by DUDE Milan and DUDE Design elevates the iconic biscuit into a symbol of inclusivity and uniqueness with a limited edition packet of imperfect biscuits and supporting campaign In an age of AI algorithms and social media filters, perfection is becoming the norm – but a bold new campaign by Italian […]
Created by DUDE London, ‘Our House is not a Home’ highlights shocking living conditions in temporary accommodation for families – and the devastating impact on children’s futures What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this […]
Drontal, the trusted name in parasite protection for cats and dogs, has unveiled a new pan-European campaign that puts pet people firmly at the heart of the story. Created by award-winning branding agency WMH&I, the campaign empowers owners to feel in control of parasite protection while celebrating the gloriously messy, joyful reality of life with […]
The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
Cheeky Panda, who makes everyday essentials such as toilet paper, kitchen roll, facial tissues, facial wipes and more from sustainable bamboo has unveiled a bold new brand identity and packaging refresh as it steps into its next phase of growth. Working with B&B studio on the new packaging design, they have introduced fresh desirability and standout iconicity […]