New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]
This autumn, IKEA Sweden’s campaign “Wherever life goes”, which highlights the many changes people go through in life, has been widely recognised. Now, IKEA and its agency NoA Åkestam Holst are adding an unusual twist by letting customers turn real-life changes into new home solutions. Life is constantly evolving, and as it does, homes need […]
Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser – opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis‘ partnership with global strategy and design studio Dalziel & Pow. Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 and […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
In 2026, consumers will seek comfort, authenticity, and optimism to quiet the constant noise of the world and social media according to Pinterest Predicts™ – our annual report on the top trends to watch for the upcoming year. Trends are growing 4.4x faster than they were seven years ago. And in 2026, people will look to combat […]
On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
Ushering in a bold new era for the brand Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. Entrusting the agency to develop a wave of fresh, dynamic ideas that channel all the energy and playful spirit of the brand, McCann will lead in connecting Vimto’s vibrant […]