Half of children worried about money and their future A new study from KidsKnowBest, the global leader in understanding and reaching kids, reveals a generation grappling with financial anxiety and a pressing need for real-world financial literacy. The report identifies a crucial gap in financial education and also challenges financial brands to build meaningful connections with families, […]
Sixty-eight percent of UK professionals book travel from offices, which are emerging as advertising hotspots Today VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches the […]
New American Funding (NAF), one of the nation’s premier independent mortgage lenders, is redefining what it means to buy a home with the launch of its unapologetically bold new campaign: “Hell Yeah You’re Buying a Home.” Designed to energize and empower the next generation of first-time homebuyers, the campaign celebrates the homebuying journey as a powerful, emotional […]
A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination – where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning […]
Northwell Health, in partnership with New York-based advertising agency StrawberryFrog, has launched a poignant new television campaign aimed at preventing firearm-related deaths among children. The initiative urges New Yorkers to securely lock their firearms, reinforcing the importance of gun safety to prevent tragic and avoidable accidents. A 30-second spot, titled “Things We Can Treat,” begins with […]
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy, Marriott International’s award-winning travel programme, live from today. The new partnership means Nectar members […]
New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]
WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats plastic pollution poses to wildlife with a vivid out-of-home campaign. Titled Animal Trash Fashion, the work features animals such as sea turtles and seals entangled in plastic waste conveyed through a narrative often seen in fashion films. Litter is portrayed […]
Stagecoach, the UK’s largest bus and coach operator, has today unveiled its new emotionally-led brand promise, ‘we’ve got you’. Rooted in insight-driven storytelling and brought to life through authentic narratives, the campaign marks a bold new creative direction and is a first of its kind for the company. Designed to reposition bus travel as dependable, human […]
Hot Lava Agency Challenges Resale and Advertising Norms with a Practical, Human-First Approach Max Pawn Luxury, a trusted luxury reseller for pre-loved designer goods, is bringing a fresh burst of imagination to the world of re-commerce with its enchanting new print campaign crafted by the creative minds at agency Hot Lava. Unfolding like a modern fairytale, […]