Plusnet is taking its iconic Plus logo to new creative heights with a playful, design-led campaign launching this November 2025, marking the brand’s first major brand media investment since 2023. Developed by Droga5 London, part of Accenture Song, the new work centres around the familiar Plusnet plus, revealed in delightfully tactile and unexpected ways across […]
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]
Crosta Mollica, Italian food specialists and the UK’s fastest growing pizza brand, is marking the next stage of its brand evolution and ‘Non Per Tutti’ ethos with the refreshed Aperitivo Snacks range, which has been rolling out across retailers since September, with the full collection set to be available by early 2026. The 12-strong collection […]
Gillette teams up with Dentsu Gaming to launch the Gillette Labs Stage at Milan Games Week & Cartoomics 2025, creating a dynamic hub for esports, gaming culture, and live entertainment. The event will also feature the highly anticipated finals of the Gillette Bomber Championship, an eight-month Fortnite Reload competition culminating in an epic Grand Final, […]
Following romantic Christmas cliffhangers and stag do adventures, one final question remains: will Kevin and Katie the Carrot make it down the aisle for the most highly anticipated wedding of the year? Developed by McCann in Manchester, in a whirlwind of festive heroism, best man Kelvin the Carrot succeeds in bringing Kevin back just in […]
Robotproof, the innovation-led brand experience agency within the Atoms & Space Collective, is expanding, evolving and strengthening its international footprint and client offering by promoting Tom Ironside to Global CEO and Jen Wong to Global Head of Client Services. The appointments are the next step in the business’s ambitious global growth plans, allowing it to […]
Campaign film taps into 1980s nostalgia and invites fans to relive the magic of the series through immersive experiences in and beyond the restaurants. Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or rather, […]
McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which sees the Grinch as the mischievous saboteur of McDonald’s’ Christmas. The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to ‘sabotage’ McDonald’s this Christmas, derailing the brand’s festive plans with […]
In the Arab world, hospitality is sacred, and the norms are clear: guests are polite, hosts go all out, and sharing food is non-negotiable. But KFC Arabia put a playful twist on this tradition with “Taste Rules,” a bold new campaign that celebrates messy as the new chic. This isn’t about a single product launch; […]
Creative work by agency Raindrop uses light touch to build brand awareness and trust with moms who value clean ingredients Genexa, the clean-medicine brand that offers an effective alternative to other category brands, is launching a comprehensive multichannel advertising campaign to bring awareness, trial and the emotional resonance that modern parents look to from the brands […]
