The development is the latest in a strategic design partnership lasting over a decade Peopleway, the global people measurement solution provider, is repositioning as an AI-led human behavior product specialist with end-to-end brand strategy from Wipro-owned global experience innovation consultancy Designit. Peopleway, which has firm roots in behavioral psychology and a strong legacy in human behavioral […]
Created by AMV BBDO and RB2B, this new content series champions British SMEs by shining a light on the challenges of running a small business today Vodafone Business has partnered with “Dragon’s Den” and “Diary of a CEO” star, Steven Bartlett, to create a new documentary film series giving small business owners big digital makeovers. […]
New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, ‘Fluent in Amor.’An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating. By showcasing the 200% […]
Foot Locker’s Global Holiday Campaign Features NBA Stars Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, Musician Enisa, and Foot Locker’s Iconic Stripers Today, global retailer Foot Locker, part of Foot Locker, Inc.(NYSE:FL), launched The Heart of Sneakers – a new global platform in tandem with its star-studded 2023 holiday campaign. The Heart of Sneakers celebrates sneaker […]
KesselsKramer develops campaign for ARTE that’s made by the public ARTE is a public broadcaster. Made for the public, funded by the public. So, when developing ARTE’s very first brand campaign, it’s only logical to involve that very same public. In order to define the brand, KesselsKramer simply asked random ARTE viewers: “What is ARTE […]
The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared This film kicks off Amazon’s integrated “Joy is shared” festive brand campaign and will run across Broadcast TV, Video On Demand, Online Video and […]