This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]
2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
Smart Oven and Meal Delivery Service Shines In Absurd Satirical Spin on Capital Hill Hearing Little Big Engine, the independent creative, production and branding agency, has partnered with Tovala to launch a bold multichannel advertising campaign to drive brand awareness and increase trial for their meal delivery service that includes a proprietary smart oven that cooks each […]
Integrated campaign created by AMV BBDO and Earnies highlights the unseen toll of heavy flows to introduce Bodyform Ultimate, the brand’s #1 protection for heavy periods. Essity-owned brand Bodyform is once again challenging outdated narratives around periods with the launch of a new campaign for Bodyform Ultimate, the brand’s new #1 product for heavy periods. New research from […]
A teaser promoting Season 4 of hit French rap competition Nouvelle École (New School) has launched. Comparing stepping on stage to climbing into a boxing ring, the 2-minute online film opens in a futuristic world where competitors prepare to face off against each other in the ultimate rap showdown. Led by French hip hop legends SDM and SCH, […]
McCann’s campaign positions the retailer as the source of show-stopping inspiration This Christmas, Matalan takes centre stage with “It’s Showtime,” a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season. After all, Christmas isn’t just any show – it’s the show and Matalan is here to help its customers […]
Independent advertising and marketing agency BooneOakley has won the Vogue Tyres account after a review that included five other agencies, according to agency President, David Oakley. Billings for Vogue Tyres were not disclosed. Oakley explains, “Working with Brian Fjeldsted, VP-Marketing at Vogue, we have been assigned the brand relaunch for Vogue Tyres North America that […]
Aldi is celebrating 10 years of Kevin the Carrot – and his on-screen proposal to Katie – with the launch of a limited collection of ‘Carrot’ gold engagement rings, after new research revealed the nation’s romantic priorities. Clarion team worked with Aldi and British jeweller Jessica Flinn Fine Jewellery to create the rings, and the […]
