In the latest campaign by AMV BBDO, the Dragon’s Den investor brings her knowledge on how small businesses can control costs and stay on top of budgeting Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of […]
Global socially-led creative agency We Are Social has released ‘Future of Influence’, a report which examines how influencer marketing is set to evolve over the next few years. The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, […]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus. Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDOOH fits within multi-channel campaigns, and how […]
ABBOTT LYON, the bespoke jewellery company, is launching a new TV spot featuring much loved celebrity personality Stacey Solomon delivering an ode to her sister, Jemma, in which she celebrates the joy of all the little things she loves about her. In the film – ‘Made More You’, created by independent creative agency St Luke’s […]
For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization’s most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk. Cyberark, with offices in 15 countries, is a publicly traded information security company specializing in […]
Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]
Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the ‘cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for […]
It’s October, which means the world starts to go pumpkin-crazy, from pumpkin flavoured drinks and food to home décor and scents. This Autumn, Costa Coffee is initiating a rebellion amongst pumpkin latte drinkers. For far too long, Autumn has been dominated by pumpkin flavour lattes by coffee shop competitors, giving the public no real choice. […]
Today, Direct Line unveils the world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink driving conversation and help Brits avoid taking to the roads over the limit the morning after a night of consuming alcohol. The reveal of the Brushalyser aims to drive behaviour change by getting people to think twice […]