Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at […]
In an initiative created by Artplan, Mami Wata sunscreen develops facial recognition technology capable of identifying hidden faces on the back of bald heads. Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more […]
If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different […]
Borneo Orangutan Survival UK partners with creative agency, Truant, to spread the word about the near extinct orangutan species In the last 75 years, humans have wiped out over 80% of the orangutans on our planet. That’s an estimated 225,000, or 3000 every single year (IUCN). Through hunting, illegal trade, and our collective part in […]
By Kerry Willis With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising. Having operated using traditional […]
Full-service creative agency Barrett Hofherr is taking Habit Burger & Grill’s latest campaign to daring new extremes, proving that some burgers are worth going to great lengths for—by air, land, and sea. The campaign—designed to celebrate Habit’s recent number-one position on USA TODAY 10Best* Burger list—embraces the simple insight that while many people already love the brand, there are still plenty […]
Atacama RE-commerce offers abandoned garments at no cost — consumers pay only shipping to remove clothes from one of the world’s largest textile dumping grounds What’s the cost of a never-worn designer garment discarded in Chile’s Atacama Desert? The answer: Zero dollars. That’s the revolutionary concept behind Atacama RE-commerce, an initiative turning the fashion industry’s waste […]
Men’s grooming brand Rock Face has launched a UK-wide OOH and social campaign to show that men can smell amazing, without buying into the ridiculous posing and pouting of men’s fragrance ads. The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s […]
Vodafone UK has joined forces with broadcaster Roman Kemp ahead of the Women’s Six Nations Championship to shine a light on women’s rugby and tackle stereotypes in a new content series. View this post on Instagram A post shared by Vodafone UK (@vodafoneuk) View this post on Instagram A post shared by Vodafone UK (@vodafoneuk) […]
