Rightmove launches student-focused campaign to support young renters

Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence.

Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection to position Rightmove as a trusted lifestyle partner for students moving into private accommodation.

The TikTok campaign features creator-led content and centres around three key initiatives designed to help students feel more at home.

• A social hub hosted in a Rightmove-listed home from supper clubs to low key gigs, where people came together over food, music and honest conversation. The event helped build connections through shared experiences and a real sense of belonging.
• Educational content posted on Rightmove’s social channels to provide budget-friendly renting tips to make properties feel like home.
• Rightmove’s commitment to building communities and helping students combat the feeling of homesickness.

Mitch Syrett, Executive Creative Director, Uncovered said: “We wanted this campaign to feel like a friend who’s been there – honest, relatable, and helpful. By meeting students where they are on social and using creators who speak their language, Rightmove have demonstrated a true understanding of the challenges and the joys that come with the property side of student life.”

Source: Uncovered

  Advertising, Campaign, Marketing, Rightmove, Uncovered