A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]
Zenith International, the world leading specialist food and drinks industry consultancy whose clients include Coca-Cola, Danone, Nestlé and PepsiCo, has announced the appointment of two new Directors, both promotions from within its existing team. Esther Renfrew, Market Intelligence Director since 2010, becomes a full Board Director with immediate effect. She manages a team of 20 […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]
WPP has reported a 2 per cent rise in like-for-like revenues in the first quarter of 2013, saying that it ‘bucked market trends’ with a strong growth in the UK. The group – which operates consultancies including Landor, Fitch and The Partners – reported revenues of £2.5 billion for the quarter, ahead of its budget. […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]
DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]
Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]