Japanese-German textile startup AIZOME have partnered with creative agency Serviceplan Innovation to launch of WASTECARE™, a premium skincare product made from wastewater sourced from AIZOME’s textile dyeing factory. Because AIZOME only uses plants, water, and ultrasound instead of synthetic chemicals in their dyeing process, the wastewater, like the textiles, has natural health benefits, such as […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]
The results of the Great Pitch Poll 2023 are out! The results of the Great Pitch Poll, the annual industry survey undertaken by international business development company The Great Pitch Company are out. The survey measures pitching and business development practices across the industry’s top UK agencies exploring key topics such as new business challenges, personal concerns, […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
“Monday Motivations With Purcy Kicks” Social Media Shorts Introduce a Fictional TikTok Life Coach Giving Motivational Advice on Everyday Life, by Denver-based Indie Agency Good Conduct There are many hydration and energy brands focusing on athletes, but the truth is, everyone needs to hydrate and needs a boost of energy now and again. That’s the […]
Advertising agency and brand production studio Humanaut has created a campaign for Hero Cosmetics and its award-winning Mighty Patch pimple patch. Hero is the #1 pimple patch brand in the U.S. The pimple patch subcategory of skincare has grown at an incredibly fast pace the past few years, but despite that growth, awareness of Hero and its Mighty Patch […]
TMW Unlimited has been appointed as NS&I’s (National Savings and Investments) integrated marketing agency, following a competitive pitch open to agencies on the Crown Commercial Service ‘Campaign Solutions 2’ framework. The contract is for a period of up to 4 years. NS&I is the UK’s government-backed savings bank, offering Premium Bonds, one of the nation’s […]
After nine successful years in Britvic, CMO Matt Barwell has decided to leave the company at the end of June. Matt joined Britvic in 2014, having held a series of senior marketing roles at Diageo and Mars, and has served as a key member of the Britvic Executive team. During his time at Britvic, Matt […]
