adam&eveNYC has today unveiled a new global creative platform to launch the next instalment of the wildly popular basketball sports simulation video game, NBA 2K23, after winning the business at the beginning of the year. Twenty-three is the most iconic number in basketball, synonymous with the greatest player of all-time Michael Jordan. adam&eveNYC and NBA […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing cars for travel and holidays with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position […]
Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found […]
Werkhouse is a weekend studio experience aimed at early-career creatives – designed as a deep dive into the creative and interpersonal skills required to succeed in a design studio. It actively welcomes applications from anyone over 18 years old looking to pursue a career in the design industry, regardless of whether they are self-taught or […]
- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis - Budget (69%) and durability (52%) top factors now driving sales in consumer technology - Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands together to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world.
The re-launched DCX offering will combine the power of data with compelling creative and digital technology to helps brands connect better with their customers and deliver better commercial outcomes. With capabilities covering strategy and consultancy, digital product and platforms, creative concepts and content, data and AI, and marketing activation, DCX will configure the right skills […]
Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills. Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring […]
Many of us have enjoyed Candy Crush Saga. In fact, it’s estimated that there have been over 3 billion downloads of the game since it launched in 2012, and millions of people are still playing it every day on their phones. Whether you’re commuting, queuing, or waiting for the bus, it’s a game that you […]