Just in time for the start of this year’s European Basketball Championships in September, the latest issue of Sports Illustrated Deutschland is all about basketball. In keeping with this, FRASER has created a campaign that brings the feelings of basketball fans to the fore. What is behind the fascination with basketball? FRASER has developed a […]
Saatchi & Saatchi has launched ‘The Homecoming’ for Clash at the Castle for BT Sport, marking the return of World Wrestling Entertainment (WWE) to the UK for its first major event in 30 years. The episodes follow WWE star Damien Priest as he immerses himself in Welsh culture ahead of WWE’s Clash at the Castle […]
Cetaphil Champions Sensitive Skin in Global Campaign by Deutsch NY
Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences
Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]
In a jointly held pitch, The&Partnership Manchester has been awarded both accounts.
In a jointly held pitch, The&Partnership Manchester has been appointed the agency of record for TransPennine Express (TPE). The&Partnership was chosen to grow the TransPennine Express brand and, to develop a launch campaign for the Transpennine Route Upgrade (TRU), a significant infrastructure project for the region on behalf of Northern, Network Rail, TPE and The […]
• Anamorphic content and projection mapping skilfully used by immersive agency The Department, to create unique content for the European Championships opening ceremony . BMW sponsor European Championships 50 years on from the Summer Olympics in 1972, the same year that BMW’s iconic four-cylinder tower was constructed in Munich
The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric vehicle, and celebration of BMW’s electrificiation journey, during the televised opening ceremony of the European Championships in Munich on 10th August. A fully electrified BMW and MINI shuttle fleet with a focus on innovation and sustainability played a part in […]
Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing. The campaign […]
‘Love London’ is the latest chapter of the Mayor’s Let’s Do London tourism initiative and highlights some of the many things to love about life in the capital A takeover of Piccadilly Lights, posters, cinema, radio, outdoor and social media adverts will carry a love letter to the city as people are urged to ‘make […]
JDO rebrands BIC’s BodyMark range to champion self-expression without limits
Today Galeries Lafayette launch “À Quoi je Rêve” for French luxury department store, Galeries Lafayette. Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. BRTHR Galeries […]