Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads. German retailer PENNY and its agency Serviceplan scored the world’s most awarded campaign overall with the “Price Packs” initiative. But the UK was present, notably with McCann London’s “Everyday Tactician” for the Xbox Game Pass, which continued to […]
impact.com has released its 2025 Industry Benchmark Report, analysing performance data from more than 2,300 US retail brands. The findings reveal a clear shift in consumer behaviour: shoppers are researching more than ever before, converting less frequently, and spending more when they do complete a purchase. The data shows clicks increased 2% year on year, while transactions […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Gain Theory achieves placement as a leader among top vendors in the market in analyst report WPP today announced that its global marketing effectiveness and foresight consultancy, Gain Theory, has been named a Leader in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026. Forrester’s report noted: “Gain Theory’s distinctive vision is to empower […]
Global socially-led creative agency We Are Social has today released its flagship annual trends report, Think Forward 2026: Building Brands at the Speed of Social. The report sets out how social media has evolved from a supporting channel into the world’s most powerful media and entertainment ecosystem. According to the Think Forward 2026 survey of global […]
The full 2026 AI & Search Behavior Study is available for download here. More than one-third of consumers now begin their digital search journeys with AI tools rather than Google or other search engines, signaling a fundamental shift in how people discover information, evaluate brands, and make purchase decisions. According to Eight Oh Two Marketing’s newly […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
In 2026, consumers will seek comfort, authenticity, and optimism to quiet the constant noise of the world and social media according to Pinterest Predicts™ – our annual report on the top trends to watch for the upcoming year. Trends are growing 4.4x faster than they were seven years ago. And in 2026, people will look to combat […]