Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
The most-followed startup CEOs on Twitter and LinkedIn raise more capital on average than their less social-media savvy counterparts, according to new research from PR and marketing consultancy Hard Numbers and media intelligence firm CARMA. The Coverage to Capital report looked at 64 startup unicorns in the UK, defined as privately-held companies which have achieved a valuation of more than one billion US dollars. The report […]
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’, released today. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their […]
– Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time – a 16% increase since 2021 – Airbnb (#54), Red Bull (#64) and Xiaomi (#84) are new entrants for 2022 – Microsoft (#2), Tesla (#12) and Chanel (#22) see the greatest YoY growth – Nike […]
The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps
When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]
ECI Media Management’s Media Inflation Report Update predicts global inflation across all media at 5.2% in 2022
ECI Media Management has today released its latest Media Inflation Report Update, which provides updated forecasts for media inflation in 2022. The report indicates that overall media inflation in the UK will be at 4.3% in 2022, down slightly from predictions of 4.4% earlier in the year. This small drop is driven largely by […]
Short form video ad spend surged in Q3, with Cost Per Thousand (CPM) increasing and the conversion gap with static ads shrinking. These were some of key findings of the latest Nest Index report, based on global Meta data from 40+ ecommerce brands, 79% prospecting campaigns, generating a total of 984m impressions across the quarter. Produced by […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability
Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company, built on purpose to do business better. In a shifting landscape of new influences and audience power, we decode change, navigate culture, and deepen authenticity to shape your reputation and accelerate your growth. This […]