YouGov survey provides valuable insights for the use of sound to drive audience engagement and loyalty As sports fans and brands across the world prepare for the 2023 Super Bowl, new research has revealed the power of music anthems to connect audiences with their favourite teams and their national identity, providing important lessons for brands when […]
Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country. […]
War in Ukraine, energy crisis, inflation, recession – just a year ago, we could not have imagined anything like this. Coping with the speed at which everything is changing, makes for the most significant economic challenge of our time. At the same time, speed is a crucial success factor now and in the near future. […]
Today DENTSU CREATIVE launched its 2023 Trends Report ‘A Tale Of New Cities’, exploring an age of volatility and hope. 2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have become our global reality. […]
An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]
Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year. It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]
Clarion Communications has unveiled findings of its very own convenience retailer report including the emergence of the ‘c-fluencers’, the rise of LinkedIn usage and how traditional trade media is still a key source of information for 84% of retailers. Clarion’s Managing Partner & Head of Growth, Lynn Louca comments: “We wanted to explore what insight […]
Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
The most-followed startup CEOs on Twitter and LinkedIn raise more capital on average than their less social-media savvy counterparts, according to new research from PR and marketing consultancy Hard Numbers and media intelligence firm CARMA. The Coverage to Capital report looked at 64 startup unicorns in the UK, defined as privately-held companies which have achieved a valuation of more than one billion US dollars. The report […]
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]