Impero’s latest research explores consumer feelings around Christmas following two Covid-thwarted festive seasons and in the midst of the cost-of-living crisis.
Award winning creative agency, Impero, today announces results from its latest consumer research which uncovered that a whopping 60% of consumers are planning on spending more this festive season than in 2021, as hopes are high for a Covid-free Christmas. The survey, conducted in May, questioned 1000 representative UK consumers that celebrate Christmas about their […]
The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]
Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year
76% percent of people feel the metaverse will allow for authentic self expression
90% think it will have an impact on sport and entertainment
74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
