New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability
Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company, built on purpose to do business better. In a shifting landscape of new influences and audience power, we decode change, navigate culture, and deepen authenticity to shape your reputation and accelerate your growth. This […]
The Lake District has once again been voted the UK’s top road trip location in a new piece of research conducted by leading fuel brand – JET. 1250 UK drivers were asked to rank their favourite UK road trips with just over one-fifth (22%) voting for the Cumbrian national park as their favourite destination with […]
With 80% of marketers saying in-housing could be improved but 77% saying they would consider using a variation of the approach, it is clear a new model is needed
New research shows that marketers across the industry think in-housing is an operational nightmare (43%) that teams lack creative inspiration (39%) and that it’s difficult to implement (33%) as a model. The study of 150 CMOs across multiple disciplines at businesses with more than 250 employees was carried out by Content Studio, a new in-house […]
- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis
- Budget (69%) and durability (52%) top factors now driving sales in consumer technology
- Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences
Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
New Research Finds that People are Determined to Travel this Year Despite Rising Costs and the Good News is Sustainable and Ethical Travel is on the Menu
Tripadvisor has conducted a multi-national research study to understand current perceptions of travel in light of the increase in inflation and cost of living across the board. A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,100 consumers, in partnership with Qualtrics, conducted ahead of the holiday season across […]
Global trends report from Wunderman Thompson Intelligence factors in dimensions in identity and the impact companies can make internally, externally, online, and in person. Wunderman Thompson launches ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting […]
