The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
● Research is based on surveys and interviews with 4,560 US and UK consumers
● 40% of UK Gen Zs are already active in the metaverse
● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels
● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do
Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]
Impero’s latest research explores consumer feelings around Christmas following two Covid-thwarted festive seasons and in the midst of the cost-of-living crisis.
Award winning creative agency, Impero, today announces results from its latest consumer research which uncovered that a whopping 60% of consumers are planning on spending more this festive season than in 2021, as hopes are high for a Covid-free Christmas. The survey, conducted in May, questioned 1000 representative UK consumers that celebrate Christmas about their […]
The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]
Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year
76% percent of people feel the metaverse will allow for authentic self expression
90% think it will have an impact on sport and entertainment
74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
