Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]
Vodafone Ireland is excited to launch A Stranger’s Tale, a new campaign that uses the power of positive connection to bring people closer together. The new audio series, which is now available on Spotify, highlights Vodafone’s commitment to encouraging meaningful connections in an increasingly digital world. By asking people to look up from their screens and […]
Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]
VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]
ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]