Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network. The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating over 200 […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia. The partnership delivers access to over 60,000 venues generating more than 1 […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Dan Brown’s long-awaited eighth book, The Secret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books […]
Spotify‘s 2025 Wrapped brings one of the year’s biggest global music moments to Rio de Janeiro In a year when music moved the world in a rare and profound way, Brazil once again takes centre stage. The sands of Copacabana, a historic meeting place for artists and millions of fans, have just gained a new […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
The Manchester Screen, one of the UK’s most iconic out-of-home advertising sites, has entered a bold new chapter under fresh ownership. The striking 306m2 digital screen can now be paired with an 834m2 static banner, which according to new owner Katie Smith, creates the UK’s largest combined banner and digital display in a prime city roadside location. Already acclaimed […]
