New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]

LiveScore Group to Accelerate Global Expansion Following £50 Million Strategic Investment from Ringier AG

LiveScore Group to Accelerate Global Expansion Following £50 Million Strategic Investment from Ringier AG

Ringier AG’s investment values LiveScore Group’s gaming and media business at £500 million New strategic partnership unites two of the most exciting players in global sports media Ringier continues to strengthen its sports growth strategy via its new dedicated sports vertical Ringier Sports Media Group LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three pioneering brands within […]

PEPSHOP NOISE: FLEET STREET AND AGENCY CHIEFS JOIN FORCES TO LAUNCH ‘MEDIA SHOP FOR TOUGH TIMES’

PEPSHOP NOISE: FLEET STREET AND AGENCY CHIEFS JOIN FORCES TO LAUNCH ‘MEDIA SHOP FOR TOUGH TIMES’

Ex-Metro editor Kenny Campbell and agency award-winner Howard Bowden launch Pepshop media consultancy to help clients weather gathering economic storm Heavyweight duo with extensive client CV across Westminster, global brands and showbiz offering ‘big agency expertise without overheads’ Amid recession fears, founders say it is ‘vital to invest in value-for-money media expertise’, pledging ‘more pep […]

Cornett Debuts Ambitious “Here For It” Local Journalism Campaign with Gannett

Cornett Debuts Ambitious “Here For It” Local Journalism Campaign with Gannett

Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]

Studio.co.uk Appoints MediaCom following competitive pitch across all digital and media buying

Studio.co.uk Appoints MediaCom following competitive pitch across all digital and media buying

Online value retail specialist Studio.co.uk has appointed MediaCom North as its exclusive media partner, vastly expanding the agency’s remit beyond AV media planning and buying to also include full digital delivery across PPC, SEO, Affiliates, Display, Paid Social and Data strategy. Studio.co.uk, which retails a wide variety of products from fashion to homeware and garden […]

Envestnet Partners with Nickelodeon to Bring the Intelligent Financial Life™ Undersea with SpongeBob SquarePants’ Character Mr. Krabs

New Campaign Showcases the Connected Imagined Finances of Beloved Crustacean & Small Business Owner Mr. Krabs within Envestnet’s Next-Gen Client Portal

Envestnet Partners with Nickelodeon to Bring the Intelligent Financial Life™ Undersea with SpongeBob SquarePants’ Character Mr. Krabs

Envestnet is partnering with Nickelodeon to take a closer look at SpongeBob SquarePants’ Mr. Krabs’ imagined finances in their latest omnichannel brand campaign. The new digital interactive campaign features clips of Mr. Krabs’ experiences as a small business owner that serve as entertaining examples of being a proprietor. Envestnet empowers financial advisors to serve as heroes who help […]

Talon Outdoor continues Global expansion as it promotes Josko Grljevic from CTO to Group COO

Talon Outdoor continues Global expansion as it promotes Josko Grljevic from CTO to Group COO

Talon Outdoor, a leading, independently-owned global Out-of-Home (OOH) media agency, has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans.  Joining the company as UK Chief Transformation Officer in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the […]

Nando’s selects Zenith to handle all media for the UK and Ireland

Nando’s selects Zenith to handle all media for the UK and Ireland

The UK’s biggest casual dining restaurant, Nando’s, has awarded all digital and offline media planning and buying to Zenith, part of Publicis Media, following a competitive pitch.   Zenith will help Nando’s to drive long-term growth and relaunch the brand to further engage its cult following and support its ambition to be the UK’s most loved […]

Resident Evil Terrifies the Streets of Santa Monica for Netflix Series launch

Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero

Resident Evil Terrifies the Streets of Santa Monica for Netflix Series launch

For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a […]

Right Now Is The Time Of A Better India

The Times of India’s new campaign ‘The Times of a Better India’ celebrates India’s progress through every decade and the opportunities it created for citizens to leverage.

Right Now Is The Time Of A Better India

‘The Times of a Better India’ is an initiative that explores the continuum of change and positive development that India has witnessed since Independence, where every decade has built upon the progress of its preceding one. Chronicling achievements such as the country’s first underwater tunnel for the Kolkata Metro, which is currently under construction, to […]