Imperial Leather cleans up with a new brand identity for Foamburst by PB Creative

Imperial Leather cleans up with a new brand identity for Foamburst by PB Creative

London-based design agency PB Creative gives Imperial Leather Foamburst an exuberant new lease of life with a fresh brand and packaging identity. Foamburst arrived on the market with its completely unique gel-to-foam formula just over 20 years ago, with the most recent redesign in 2013. Its innovative product and packaging meant that it made a […]

Kopparberg unveils premium gin with design created by Elmwood

Kopparberg unveils premium gin with design created by Elmwood

Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy.  Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]

Bluemarlin provide a brand diagnosis and design cure for Dr. Beckmann

Bluemarlin provide a brand diagnosis and design cure for Dr. Beckmann

One of Europe’s leading specialist stain remover Dr. Beckmann, has undergone a complete global refresh by brand acceleration agency, bluemarlin. Uniting their brand worldwide with consistency, simplicity, and relevance, the new design will support Dr. Beckmann’s ambition to realise its high global market potentials. Dr. Beckmann is the renowned specialist in stain removal, laundry care and household cleaning, […]

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

72% of LGBTQ+ community believe their representation in advertising tokenistic

72% of LGBTQ+ community believe their representation in advertising tokenistic

While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]

Universal Music in partnership with Havas Health & You created a nail sticker that detects date rape drug

Universal Music in partnership with Havas Health & You created a nail sticker that detects date rape drug

In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This […]

Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]