Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]

ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]

Kudzi Chikumbu Launches Groundbreaking Podcast: Not Just One Thing

Kudzi Chikumbu Launches Groundbreaking Podcast: Not Just One Thing

The Career Playbook for a New Era Amidst our new era of economic uncertainty, AI disruption, and a rapidly shifting job market, renowned media executive, author and creator Kudzi Chikumbu announces the launch of his new podcast to meet the moment: Not Just One Thing – The Career Podcast for the Moment. Premiering this week, the dynamic show will feature […]

FAB Finalists For The 27th FAB Awards Revealed!

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are […]

Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music.

Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music.

For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. The project, entirely […]

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE and UK

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE and UK

Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory […]

Zoom Media UK partners with VIOOH to expand programmatic DOOH footprint across gyms and health clubs

Zoom Media UK partners with VIOOH to expand programmatic DOOH footprint across gyms and health clubs

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect […]

Stockholm’s Digital Out-of-Home Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

Stockholm’s Digital Out-of-Home Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the […]

Captivate partners with VIOOH to expand digital out of home advertising in North America’s premium office and luxury residential properties

Captivate partners with VIOOH to expand digital out of home advertising in North America’s premium office and luxury residential properties

Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]