Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announces it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]
Media Director Joins Shop During Period of Strong Growth Zulumatic, the in-house media planning and buying arm of global creative agency Zulu Alpha Kilo (Z.A.K.), has announced that Meredith Castellani, former Senior Director of Media Solutions at Decoded Advertising, has joined as Strategy Lead, effective immediately. Castellani is a highly respected New York-based media director, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
ShowHeroes expands programmatic display expertise and scales German adtech innovation internationally ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion […]
The US-based immersive studio joins the specialist collective to power next-generation brand experiences Atoms & Space has acquired US creative technology studio Launchvox, bringing deep expertise in XR, 3D animation and interactive platforms into the heart of its growing specialist collective and allowing it to expand into one of the fastest-moving areas of brand innovation. […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]