Consumption of sports content rises across all age groups as football returns to screens

Eighth wave of Havas Media Group Covid-19 Media Behaviours Report reveals uptick in interest in sports-related content over the last two weeks

Consumption of sports content rises across all age groups as football returns to screens

The consumption of sports-related content has increased for all age groups in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The eighth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,479 UK respondents, reveals that […]

Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three reveals partnership ambitions ahead of Chelsea shirt sponsorship commencing on July 1

Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three is proud to announce that its official partnership with Chelsea FC will get underway from July 1. It had been searching for the right brand partner for several months before securing the rights to become Chelsea’s principal shirt sponsor earlier this year –the largest ever sponsorship deal in Three’s history and all set to […]

Havas Media appoints Manning Gottlieb OMD’s Andrew Darby as Managing Partner

Havas Media appoints Manning Gottlieb OMD’s Andrew Darby as Managing Partner

Havas Media has announced the appointment of Andrew Darby as Managing Partner. Darby joins following six years at Manning Gottlieb OMD, where he was most recently Client Business Director, leading the John Lewis & Partners business. He oversaw media strategy and execution for a number of award-winning initiatives, including the 2017 and 2018 John Lewis Christmas […]

Pathways launches “Disconnected Education”

Pathways launches “Disconnected Education”

COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education – since the pandemic, these barriers have been significantly amplified.  To help combat these challenges, Pathways to Education – a national, […]

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social.  In contrast, only 23% […]

Spotify introduces interactivity to the podcast ad experience

Spotify introduces interactivity to the podcast ad experience

Podcasts today reach 1 in 3 or 100 million Americans (A12+) every month and listeners now spend over 30-minutes per day listening to podcasts2. On Spotify, we are seeing podcast consumption grow triple digits year-over-year3.  Yet despite the high rates of engagement and the intimacy of the medium, investment in podcast advertising (less than $1 billion […]

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for  Règles Élémentaires and its agency Serviceplan France is […]

VCCP Media get Vinted back on British TV

VCCP Media get Vinted back on British TV

Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.  The campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan “If you don’t wear it, sell it!”, in line with their mission to make second-hand fashion the […]

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]