Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV. To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the […]

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding […]

2019 Marketing Deal Data Shows That Content Is King

2019 Marketing Deal Data Shows That Content Is King

New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]

What’s ahead for 2020? Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

What’s ahead for 2020?  Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

From multiverse exploration to anti-Instagram dining, “The Future 100” annual report  looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report.  “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]

Chromebook And Netflix Partner To Create A Series Of Mini Films For Superfans Ahead Of Sex Education

Chromebook And Netflix Partner To Create A Series Of Mini Films For Superfans Ahead Of Sex Education

Series 2 Returning Chromebook has partnered with Netflix Original series Sex Education to celebrate the return of the hit show on 17 January for a second season. Together, they have created a series of mini films called “Wouldn’t Happen with a Chromebook”, that have been developed by Ben Taylor (Director and Executive Producer, Sex Education). […]

AXA presents Reflections, an original social experience

AXA presents Reflections, an original social experience

Often, our self-doubt and the judgment of others prevent us from moving forward. It’s only when we believe in ourselves that everything becomes possible. It enables us to share with others our fears, our dreams, our secrets. AXA presents #Reflections an original social experience where real people open up and reveal who they really are and what […]

Instagram AR Filter for easyJet

Instagram AR Filter for easyJet

Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand. A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020.  You can try […]