McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

Here Design combines art and hospitality in identity for The Fife Arms, Braemar

The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]

Omnia Retail’s report finds worrying discrepancies in retailer price strategies

Omnia Retail’s report finds worrying discrepancies in retailer price strategies

A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]

T.M.Lewin partner with specialist marketing technology provider to enhance email communications

T.M.Lewin partner with specialist marketing technology provider to enhance email communications

T.M.Lewin, the expert shirt maker and tailor, has formed a partnership with email marketing pioneers Kickdynamic to drive engagement and improve the customer experience. Founded over one hundred years ago on the world-famous Jermyn Street, London, T.M.Lewin has since gone on to open dozens of stores worldwide, including Europe, Singapore and Australia. Using many of […]

CookChick Brands Adnams’ New Cider Offering, Wild Wave

CookChick Brands Adnams’ New Cider Offering, Wild Wave

Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]

BRIGADE helps INSA launch recreational cannabis products

BRIGADE helps INSA launch recreational cannabis products

Brand services agency BRIGADE partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. The agency’s work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. BRIGADE also built a complete packaging system for over 100 […]