Outfox the competition: First content marketing trends podcast launches

Outfox the competition: First content marketing trends podcast launches

BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI.  […]

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Media Agency Group creates revolutionary platform to analyse DOOH campaigns

Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]

MarComm’s Magnificence – 2019’s Magnificent Women

MarComm’s Magnificence – 2019’s Magnificent Women

Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]

JDO take Nordic hair care brand Cutrin back to its roots for global redesign

JDO take Nordic hair care brand Cutrin back to its roots for global redesign

International brand design agency JDO has rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair.  With decades of expertise and an expansive product portfolio for home and the salon, Cutrin combines high quality, the ancient power of the northern environment, the latest technology and […]

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry creates pop-up podcast mini-series: Her Hustle to celebrate International Women’s Day

Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]

ElaN Languages’ online translation tool and J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

ElaN Languages’ online translation tool and  J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’.   So how […]

Talon buys US OOH media agency Grandesign

Talon buys US OOH media agency Grandesign

Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential OOH across six offices. This purchase only affects Grandesign’s traditional vertical, […]