Champion Innerwear Drops New Innerwear UK Activation

Champion Innerwear Drops New Innerwear UK Activation

Hanes Brands UK is bringing renewed energy to Champion Innerwear in the UK by launching a brand-new content led digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity of Champion outerwear and the rise of streetwear in the UK, this new Champion innerwear social and influencer activity is set […]

Diesel And Coca-Cola Transform Any Recycling Logo Into Exclusive Access To Their New Collection

Introducing THE RE(COLLECTION), made partially of plastic bottles

Diesel And Coca-Cola Transform Any Recycling Logo Into Exclusive Access To Their New Collection

This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials.  Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]

Three unveils world’s first holographic ad on the South Bank

Londoners get a glimpse of their connected 5G future Internet superstars bring to life the possibilities of Three’s real 5G Featuring London new music sensation, RAYE

Three unveils world’s first holographic ad on the South Bank

Giving the public an exciting glimpse of the future, Three UK has unveiled the world’s first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK’s hottest new talent – whose careers have been shaped by the internet – the event brings to life the impact of […]

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]

Ben Allison joins VaynerMedia London as Vice President, Global Media

Ben Allison joins VaynerMedia London as Vice President, Global Media

VaynerMedia announced today that Ben Allison has joined the London office as Vice President of Global Media, having relocated from VaynerMedia in New York. Ben’s role in London is to provide additional media resources for VaynerMedia’s growing presence in EMEA and APAC, as they expand apace thanks to new business wins. He will retain his […]

Marking National Inclusion Week, Ogilvy UK Re-Launches Suite of Rebranded Internal Networks

Renewed internal networks include the official launch of Ogilvy ReWired, a network dedicated to diverse minds, a first for an agency in the UK

Marking National Inclusion Week, Ogilvy UK Re-Launches Suite of Rebranded Internal Networks

Ogilvy UK is recognising National Inclusion Week 2019, by reinvigorating and relaunching its internal networks. Dedicated to creating a truly inclusive culture within the agency, it also launches a new network dedicated to diverse minds, Ogilvy ReWired.  As the needs of the agency’s people and the industry evolve, the networks have evolved to reflect these […]

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet

Corona Exhibits Iconic Artworks Made With Plastic Collected From Brazil’s Biggest City Rivers

Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction.  With the motto “What legacy […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]