Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]
Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announces it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]
Media Director Joins Shop During Period of Strong Growth Zulumatic, the in-house media planning and buying arm of global creative agency Zulu Alpha Kilo (Z.A.K.), has announced that Meredith Castellani, former Senior Director of Media Solutions at Decoded Advertising, has joined as Strategy Lead, effective immediately. Castellani is a highly respected New York-based media director, […]
