BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]
Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]
UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”. ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]
Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]
International brand design agency JDO has rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair. With decades of expertise and an expansive product portfolio for home and the salon, Cutrin combines high quality, the ancient power of the northern environment, the latest technology and […]
Spark Foundry announced a pop-up podcast mini-series to celebrate International Women’s Day – Her Hustle. The mini-series was created in keeping with this year’s International Women’s Day theme, #BalanceForBetter, by talking to five influential women about their side hustles and how they manage to balance this with other parts of their lives, whether it be […]
A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’. So how […]
British Cycling, the UK’s largest cycling organisation and the national governing body for cycle sport, has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency. The account, awarded to PHD following a competitive three-way pitch, will focus on connecting British Cycling with UK cycling enthusiasts and driving participation in its […]
Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential OOH across six offices. This purchase only affects Grandesign’s traditional vertical, […]