How did users pay for mobile apps in 2019?

How did users pay for mobile apps in 2019?

The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]

Finnish youth magazine ads dramatize social media’s influence on children’s self-image

Finnish youth magazine ads dramatize social media’s influence on children’s self-image

A campaign made by TBWA\Helsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance. Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image […]

Adverty is now a Unity Technologies Asset Store Publisher

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020. Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, […]

Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020.    Sécurité Routière is revealing a new road safety […]

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Lake District based digital agency Digitaloft launches London office & makes three strategic hires to support recent growth

Digitaloft is delighted to announce its recent expansion to London and launch of the agency’s hub in Farringdon after a successful 2019.  The Lake District based search marketing agency has gone from strength to strength in recent years since being founded by James Brockbank in 2013. James comments: “2019 was a great year for us; […]

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro.  In her new role, Winer will oversee […]

Artefact launches Amazon Scheduler tool

Artefact launches Amazon Scheduler tool

Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]

Digitas UK appointed digital experience partner to utility company E.ON, following competitive pitch

Digitas UK appointed digital experience partner to utility company E.ON, following competitive pitch

 Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.   Work will be focused on E.ON’s website and app, with Digitas tasked with optimising the digital experiences of UK consumers when they interact with the […]