New shopping app provides route for brands to generate cost effective online orders whilst rewarding consumers with market leading financial incentive ChaChing® a digital shopping platform designed to give brands and consumers a fairer way to buy and sell online, has secured the backing of leading media agencies and performance agencies including Havas, EssenceMediaCom, Vagabond […]
Independent, full-service advertising agency Cornett has promoted Chris Finnegan to senior vice president, Media, CEO and owner Christy Hiler announced today. Additionally, the shop has hired Brian Gilligan as director of Performance Media. “Chris has helped establish a media analytics practice that has proved invaluable to our clients,” Hiler said. “Under Chris’s leadership, we have elevated our […]
MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel. How did […]
Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Independent New York-based media agency now represents one of the nation’s fastest growing pizza brands Marco’s Pizza, one of the nation’s fastest-growing pizza brands, recently named Noble People as its media agency of record. Noble People is responsible for all media buying, planning and strategy for the brand across national and regional marketing initiatives. Marco’s […]
Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen’s core values: delicious taste, the best natural ingredients, and health benefits. The centerpiece of the campaign is a media first bespoke competition offering one lucky winner a dream garden makeover worth £25,000 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
The UK’s leading independent media agency, Medialab, has made several senior hires to bolster its Data and Marketing Effectiveness team, further enhancing the agency’s industry-leading, data-driven offering. The agency’s Data and Marketing Effectiveness team has more than doubled in size in the last twelve months and accounts for 27% of its total headcount, demonstrating the […]
Award-winning media & digital experience agency 26 announces it is becoming two specialised entities: 26PMX and 26 DX Leading digital experience and media agency 26, today announces a strategic transformation as it evolves into two specialised brands: 26PMX (Performance Marketing Experts) and 26 DX (Digital Experience). With an overarching ambition to enhance the already established […]