Mediaplus Middle East wins digital media duties of Dabur International in a multi-agency pitch
Dabur International, the region’s leading natural and personal care company invited five digital agencies to pitch for their Digital marketing duties. After competing against four other agencies, Mediaplus Middle East was granted the Dabur account. With more than 135 years of expertise, Dabur is one of the top Ayurvedic FMCG companies in the world. Dabur […]
Spotify’s Astrological collab with Bumble created by makemepulse
Astrology is a guiding light for Gen Z as they turn to the stars for their journey in love, self-help, and more. To help beginners explore astrology and give fans a hub to learn more – global interactive production studio, makemepulse, created a new microsite experience for Spotify. Aiming to bring users in the US […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
Ringier AG’s investment values LiveScore Group’s gaming and media business at £500 million New strategic partnership unites two of the most exciting players in global sports media Ringier continues to strengthen its sports growth strategy via its new dedicated sports vertical Ringier Sports Media Group LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three pioneering brands within […]
Ex-Metro editor Kenny Campbell and agency award-winner Howard Bowden launch Pepshop media consultancy to help clients weather gathering economic storm Heavyweight duo with extensive client CV across Westminster, global brands and showbiz offering ‘big agency expertise without overheads’ Amid recession fears, founders say it is ‘vital to invest in value-for-money media expertise’, pledging ‘more pep […]
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]
Online value retail specialist Studio.co.uk has appointed MediaCom North as its exclusive media partner, vastly expanding the agency’s remit beyond AV media planning and buying to also include full digital delivery across PPC, SEO, Affiliates, Display, Paid Social and Data strategy. Studio.co.uk, which retails a wide variety of products from fashion to homeware and garden […]
New Campaign Showcases the Connected Imagined Finances of Beloved Crustacean & Small Business Owner Mr. Krabs within Envestnet’s Next-Gen Client Portal
Envestnet is partnering with Nickelodeon to take a closer look at SpongeBob SquarePants’ Mr. Krabs’ imagined finances in their latest omnichannel brand campaign. The new digital interactive campaign features clips of Mr. Krabs’ experiences as a small business owner that serve as entertaining examples of being a proprietor. Envestnet empowers financial advisors to serve as heroes who help […]
Talon Outdoor, a leading, independently-owned global Out-of-Home (OOH) media agency, has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as UK Chief Transformation Officer in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the […]
The UK’s biggest casual dining restaurant, Nando’s, has awarded all digital and offline media planning and buying to Zenith, part of Publicis Media, following a competitive pitch. Zenith will help Nando’s to drive long-term growth and relaunch the brand to further engage its cult following and support its ambition to be the UK’s most loved […]