JCDecaux has unveiled its vision to install 1,000 new data-driven digital screens in London at an event held for clients and partners in central London with speakers including: Jean-François Decaux, Co-Chief Executive Officer, JCDecaux SE, Chris Collins, Co-CEO, JCDecaux UK and Emma Strain Customer Director at TfL. Headline announcements include: Investment to make Out-of-Home the […]
Guardian News & Media has announced that Imogen Fox has been promoted to global chief advertising officer, taking on commercial responsibility for the Guardian’s advertising business internationally. In her expanded remit, Imogen will lead on the Guardian’s global advertising strategy, collaborating with our advertising teams in the US and Australia. Imogen Fox has been chief […]
International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, Seb’s role will be working with clients directly on Blindspot’s extensive inventory of DOOH spots across the US, UK, Europe and Asia. He will work […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the […]
GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]
H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]
The Professional Publishers Association (PPA) today announces the appointment of a new Chair. Hearst UK’s CEO, Katie Vanneck-Smith has been appointed by the Board of Directors, and will take up the position in January 2025, following the three-year tenure of Harmsworth Media Chair, Nina Wright. With ambitions to further bolster the PPA’s unfaltering support of […]
Premiere episode features Garrison Keillor and his 23 rules for aging Senior services marketing agency, Varsity, is taking its industry-leading expertise to digital audiences with the launch of a new video podcast called Roundtable Talk. Roundtable Talk is a podcast about longevity and aging and will explore what it means to age well and endeavoring to reframe […]