Connexi – the award-winning online sponsorship marketplace – announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal […]
On February 23, men’s care brand Harry’s will launch a unique partnership with Premiership and England footballer Harry Kane. The campaign, devised by creative agency Brothers & Sisters, embraces difference, integrity, hard work and determination. The hero 30-second monochrome ad, directed by Caviar’s Thomas Ralph, opens on a football pitch in Chingford, London. A figure […]
Brandwidth, the digital agency which specialises in providing practical innovation, has today announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner […]
Healthcare communications company Havas Life Medicom (HLM) has created a new short film in collaboration with Oscar-winning production company, Slick Films. The film – “Wuff Day at the Office” – highlights how man’s best friends are inspiring cutting-edge disease-detection technology and showcases HLM’s multi-species workplace with a difference. With dogs’ incredible sense of smell hitting […]
Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]
Elmwood, the world’s most effective brand design consultancy, has rebranded Andrew Lloyd Webber’s family of seven theatres, under its new name LW Theatres. Elmwood developed a distinct branding personality for the diverse family of iconic and historical theatres whilst bringing them together under one master brand. As part of the partnership, Elmwood also developed the branding […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February. The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic. Filming took place during the eco-label’s […]