Spotify and Omnicom Media Group Team for Largest Global Podcast Advertising Partnership To-Date

Spotify and Omnicom Media Group Team for Largest Global Podcast Advertising Partnership To-Date

Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]

Starcom deepens brand safety and viewability capabilities with Integral Ad Science partnership

Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science

Starcom deepens brand safety and viewability capabilities with Integral Ad Science partnership

Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.  IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom  improve brand safety, as well as ad fraud, within […]

#WorldUpsideDown – RNIB

The&Partnership and RNIB turn Piccadilly Lights upside down

#WorldUpsideDown – RNIB

The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people.  The campaign asks people and brands to turn their social profiles upside-down […]

Morgan Launches New Social Campaign In Support Of Their Latest Sports Car, The All-New Plus Four

Morgan Launches New Social Campaign In Support Of Their Latest Sports Car, The All-New Plus Four

The Morgan Motor Company is supporting the launch of its all-new Plus Four sports car with a social media campaign devised by WPP’s Wildfire Word of Mouth Marketing. Featuring timeless style, the Plus Four is Morgan’s most popular model, and while the instantly recognisable design cues remain, the Plus Four has been brought firmly into […]

Nike Japan innovates the creative process with Air Max customization in AR

Helping sneaker lovers make their mark

Nike Japan innovates the creative process with Air Max customization in AR

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker […]

AMV BBDO creates animated campaign to rally the nation behind Macmillan’s Coffee Morning fundraising event

AMV BBDO creates animated campaign to rally the nation behind Macmillan’s Coffee Morning fundraising event

Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event. Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning. The TV, digital, and radio campaign breaks on 6th July and […]

Government launch new ‘Enjoy Summer Safely’ campaign putting safety at the heart of kickstarting the economy

Enjoy Summer Safely is the latest government campaign which encourages the public get back to the things they have missed whilst following COVID-19 safety guidelines

Government launch new ‘Enjoy Summer Safely’ campaign putting safety at the heart of kickstarting the economy

Some of the UK’s most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a safety-first approach to reopening the […]

Ad Agency launches major campaign day after lockdown for a highly unusual client – itself

Ad Agency launches major campaign day after lockdown for a highly unusual client – itself

Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News.  The TV is supported by super-premium […]

Behind every great Olympian, is an…Estate Agent?

• Purplebricks launches a new wave of creative for its Team GB Sponsorship as a continuiation of the creative campaign – The Official Estate Agent of Team GB featuring Olympic Medallists Bianca Walkden, Dan Goodfellow and Moe Sbihi MBE. • The fully integrated campaign launches the new work on 3rd July with TV, digital, social and PR

Behind every great Olympian, is an…Estate Agent?

Purplebricks is launching its new wave of Team GB Sponsorship creative work after the postponement of the 2020 Olympics due to the COVID-19 Global Pandemic. The campaign created by Snap London continues its playful take on its sponsorship of Team GB ahead of the 2020 – now 2021 – Tokyo Olympics, as it drives home its ambition […]

Havas Media Group Launches New Social Equity Private Marketplace

Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering

Havas Media Group Launches New Social Equity Private Marketplace

Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]