Cadbury Creme Egg’s Golden Goobilee Draws To A Close With Exclusive Commemorative Plates

Cadbury Creme Egg’s Golden Goobilee Draws To A Close With Exclusive Commemorative Plates

Cadbury Creme Egg’s Golden Goobilee has been a celebration like no other, but what kind of Goobilee would this be without some commemorative memorabilia? With countless items sold for each milestone in Royal history, it was only fitting that Cadbury Creme Egg should receive the same royal treatment.  To mark the pinnacle of Cadbury Creme […]

National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign

National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]

iPROSPECT Launches As A New Agency In The UK And Globally

Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities and a brand-new identity

iPROSPECT Launches As A New Agency In The UK And Globally

Today, dentsu international officially launches the brand new iProspect around the world as a game changing digital-first end to end media agency. The iProspect teams in the UK, in partnership over 90 other markets, will now collectively define a new era in media and be the first agency to offer performance driven brand building at […]

Chris Evans “welcomes” Graham Norton to Virgin Radio UK in new TV ad

(although there’s a bit of an issue about the biscuits...)

Chris Evans “welcomes” Graham Norton to Virgin Radio UK in new TV ad

Virgin Radio UK is today launching a brand new spoof TV ad campaign featuring the stars of weekday Breakfast and the weekends – Chris Evans and Graham Norton.  The tongue in cheek ad plays on how Chris might be regretting luring Graham to Virgin Radio. Back in September 2020 Graham joined Chris on the Breakfast […]

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

To celebrate the perks and quirks of home life, and champion moments that matter, Very.co.uk is bringing the nation together for a giant singalong to ‘Our House’, the timeless 80s hit by Madness. Households all over the country will join in to celebrate the ways in which their relationship with theirhome has been irreversibly transformed […]

New Study Reveals the Impact of the Pandemic on B2B CMOs

New Study Reveals the Impact of the Pandemic on B2B CMOs

The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency in the form of New Creative Content-alliance: BAUERSERVICEPLAN – The Content Company

The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency. The joint venture was inaugurated on 1 March 2021.

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency in the form of New Creative Content-alliance: BAUERSERVICEPLAN – The Content Company

Bauer Media Group, one of the largest media companies in Europe, and Serviceplan Group – Europe’s largest independent agency group – are combining their strengths in the form of content and publishing agency BAUERSERVICEPLAN. After winning the pitch for the AOK Federal Association’s contents budget in October 2019 as a bidding consortium, Bauer Media and Serviceplan […]