Publicis Media UK today announced two senior appointments to further accelerate its Commerce and Retail Media capabilities inside its media agencies, Zenith, Starcom and Spark Foundry. Steve Ricketts is appointed to the new role of Chief Commerce Officer, to lead and accelerate its commerce offering. Ricketts will oversee a team of commerce-focused experts, who build […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]
Hege Lorvik to lead Norwegian push as high impact specialist continues growth across the continent High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul […]
Arcana Academy debuted “Destination Restoration” – an episodic reality series on YouTube showcasing home spaces reaching their full potential using the power of KILZ® Primers, and has reached more than 13 million views. On YouTube, views surpassed the VCR benchmark by 34% and on Discovery Plus VCR was above 99%. With more brands looking for […]
Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]
Stanley Black and Decker, a global leader in industrial solutions well-known for its tools that have become household names as well as job site essentials, has recently awarded marketing performance company, Jellyfish, with its digital media activity across thirteen countries in EMEA: Spain, Italy, UK, France, Germany, Czech Republic, Poland, Denmark, Sweden, Hungary, The Netherlands, […]
Seasoned Ad Tech Professional Brings Over Two Decades of Product Management Experience InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its appointment of Dan Rapaport as Vice President of Product for InMobi Commerce, a leading advertising technology platform for retailers and eCommerce companies. Retail media is […]
New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]