SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]
The partnership marks a quarter-century by expanding the Sainsbury’s Live digital screen offering and launching an internal network, powered by Nectar360, to reach millions weekly Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, today announces plans to expand its connected digital […]
Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Teads, the global media platform, has today signed a partnership deal with leading LGBTQ+ lifestyle publisher Attitude. As a leading supplier to the world’s most premium publishers and content creators, Teads’ exclusive partnership with Attitude expands on the platform’s focus rooted in providing high quality media with access to diverse and direct inventory. Ensuring brands […]
Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]
PPA launches Action Net Zero Pathway to drive sustainability progress The PPA today announces the launch of its Action Net Zero Pathway which has been set up for the Publishing Industry to play a role in reducing Greenhouse Gas emissions (GHGe) and tackle the climate emergency. The PPA’s Action Net Zero Pathway can be found here. With the […]
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO of OMG UK for the past four years – will oversee strategy, operations and the development and adoption of transformative capabilities to support […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
Independent global media consulting and advisory firm ECI Media Management today announces the appointment of Lauren Collie as Global Media Director, who will provide client leadership and industry-leading media expertise to the company’s US client portfolio. Lauren brings with her 16 years of agency experience, alongside exceptional subject matter expertise in global media strategy andplanning, both digital and linear TV, for a broad range of B2C and B2B marketers, including General Motors, […]
