BT first to use new recycled paper in national campaign for BT Broadband Full Fibre Following the industry leading introduction of recycled 6-sheet posters for the first time in the UK in 2021, Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide OOH campaign from BT. […]
There are 2 million autistic people in Brazil and one of their characteristics is the difficulty in communicating with their families and, consequently, with the world. One of the means of communication for most autistic people are visual communication cards that help them communicate about basic activities, such as peeing, drinking water, listening to music […]
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization. Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and […]
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign. KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]
Talon, the independent global Out of Home (OOH) media agency, has appointed Stewart Easterbrook as its new Chairman. Easterbrook brings extensive experience in media strategy and will lead Talon’s board in driving international growth and technological development. Easterbrook’s appointment comes on the heels of a successful period for Talon, highlighted by the recent acquisition of […]
New quarterly updates to ECI’s Media Inflation Report provides advertisers will up-to-date and accurate information on which to base media investment decisions ECI Media Management has decided to publish quarterly updates to its Media Inflation Report, to provide advertisers with the most up-to-date and accurate information on which to base media investment decisions, which is […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]