Target’s New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Target’s New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]

Etihad Airways Invests in Adobe to Power Digital Excellence

Etihad Airways Invests in Adobe to Power Digital Excellence

Etihad Airways, the national airline of the United Arab Emirates, has announced a new strategic partnership with global technology leader, Adobe. The partnership will see the roll-out of a range of world-class cloud solutions across Etihad Airways businesses and Etihad Airways Partners. The partnership is an enabler of the aviation group’s strategic vision to offer […]

‘Spectre’ promo hits Snapchat for 24 Hours at midnight on October 25

‘Spectre’ promo hits Snapchat for 24 Hours at midnight on October 25

A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]

YouTube Sees Red with Ad-free Subscription Model

YouTube Sees Red with Ad-free Subscription Model

YouTube has confirmed long-rumoured plans for an ad-free subscription version of the online video streaming service, with users able to pay $9.99 (£6.45) a month starting from 28 October to access a service that combines an ad-free YouTube with its Play Music on-demand service. The service will be YouTube’s first attempt at creating a premium, […]

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]

Yahoo Signs Search Deal with Google

Yahoo Signs Search Deal with Google

Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]