Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]
Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
ECI Media Management’s Media Inflation Report Update predicts global inflation across all media at 5.2% in 2022
ECI Media Management has today released its latest Media Inflation Report Update, which provides updated forecasts for media inflation in 2022. The report indicates that overall media inflation in the UK will be at 4.3% in 2022, down slightly from predictions of 4.4% earlier in the year. This small drop is driven largely by […]
Found Objects, the original music and sound collective founded by award-winning Film and TV composers Jay Wadley and Trevor Gureckis, announced today the appointment of Elijah B Torn as Head of Creative Production. Torn is the latest addition to Found Objects’ eclectic and high-caliber community of composers, creatives, and filmmakers and a testimony to the […]
Dentsu’s iProspect successfully completes competitive pitch as BMW and MINI consolidate their offline media into one agency network for its 24 European markets
iProspect, a dentsu company, announces it has secured the BMW and MINI offline media account across Europe, following a competitive pitch. The win sees iProspect named as its offline media agency of record for the region, as BMW and MINI consolidate their offline media strategy, planning and buying into one agency network. Building on its […]
New agency leadership snags third piece of business in as many months
Following a rigorous review process, De’Longhi Group has awarded its North American business to Mediaplus North America. The agency selection is pivotal to De’Longhi’s global ambitions. The company launched its first worldwide campaign, “Perfetto,” in 2021, with a plan to extend the campaign starring brand ambassador Brad Pitt to cover product innovations launching in North America […]
Nikki Peddie has been appointed Managing Director of Thinkingbox LA in a move that will help the agency to continue its strong growth in the region. Peddie has a wealth of experience in developing and managing client relationships. She will be responsible for the growth and development of the LA team, clients, and culture. The […]
Mediaplus Middle East wins digital media duties of Dabur International in a multi-agency pitch
Dabur International, the region’s leading natural and personal care company invited five digital agencies to pitch for their Digital marketing duties. After competing against four other agencies, Mediaplus Middle East was granted the Dabur account. With more than 135 years of expertise, Dabur is one of the top Ayurvedic FMCG companies in the world. Dabur […]
Spotify’s Astrological collab with Bumble
created by makemepulse
Astrology is a guiding light for Gen Z as they turn to the stars for their journey in love, self-help, and more. To help beginners explore astrology and give fans a hub to learn more – global interactive production studio, makemepulse, created a new microsite experience for Spotify. Aiming to bring users in the US […]
