UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
Leading wildlife charity, Whale and Dolphin Conservation (WDC) has worked with award-winning brand design agency, Conran Design Group, to develop a brand identity for the charity’s 30th anniversary awareness activity that launches this month. This identity (which will run for 12 months) aligns with the brand’s existing messaging, and will be used as a platform […]
From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]
Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]
An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels as trustworthy (scoring them 5 or more out of 7) and 78% considered them to […]
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]
Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]
GroupM, the media investment group of WPP, announced that after 31 years with CIA, MEC and GroupM, Rob Norman has decided to retire from his full-time role as global Chief Digital officer, effective January 2018. Norman will remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to […]
AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]