DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin. Qumin – Papa Johns – CNY Animation (2021) from Qumin on Vimeo. The first Papa John’s pizza was made in a […]
VANGUARD, one of the world’s largest investment companies, has taken over Europe’s biggest advertising canvas, London’s IMAX, with its award-winning ‘V for Value’ campaign created by AML Group. Launched in February 2020 across TV, digital, OOH, radio and print the campaign is designed to bring value to investors – communicating Vanguard’s commitment to low cost, good value […]
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
The majority of affluent consumers don’t yet follow luxury brands on social.
Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands.
The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences
Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
Anti-far right campaign shared across Germany on International Holocaust Memorial Day with powerful print, digital and OOH campaign and TikTok #NahtZiehsRaus Challenge generating more than 11.1 million hits.
To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were […]
Captain Sir Tom Moore 1920 – 2021 The Piccadilly Lights in London and other national landmarks paid their respects to Captain Sir Tom Moore last night. Landsec’s Piccadilly Circus screen is carrying a final salute to the war veteran (8pm February 2 and Feb 3 x 3 10 minute dominations). Other landmarks including the Blackpool […]
Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]
- New entertainment proposition will be led by Nick Wright, current Managing Director of JUMP, Havas Media Group’s content and partnerships division
- Move is in response to sea-change in consumer and business behaviour, and is part of a broader reorganisation and simplification of the Havas Media Group offering around three core areas: Havas Media, Havas Entertainment and Havas Market
Havas Media Group supercharges its entertainment and culture offering under a new integrated proposition, Havas Entertainment
