Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Playful Challenges Across Fortnite, Rocket League & More

Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Playful Challenges Across Fortnite, Rocket League & More

Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building on Müller UK & Ireland’s growing reputation for bold, humorous work, this time turning its attention to Gen […]

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

Tesco Mobile is helping parents decode their kids’ digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online1. Concerns around online safety have never been more prevalent. Earlier this year, Netflix’s hit […]

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability.  This launch follows […]

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

Award winning design and technology company, Athlon, has partnered with Glassmoon Group to create RUBY — a scalable emotional wellbeing platform that helps people build resilience, manage emotions, and grow, both professionally and personally. RUBY acts as an inner coach and work/life companion, offering practical tools and structured reflection to improve self-awareness, emotional insight, and […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]

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