Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]

VeSync’s Etekcity Appoints TBA Worldwide’s Joybyte As Lead Influencer-marketing Agency

VeSync’s Etekcity Appoints TBA Worldwide’s Joybyte As Lead Influencer-marketing Agency

VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity. The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Consori and Pawsync —since last […]

FOTMOB NAMED OFFICIAL LIVE SCORE PARTNER FOR SOLD-OUT WEMBLEY SIDEMEN CHARITY MATCH VS YOUTUBE ALLSTARS

FOTMOB NAMED OFFICIAL LIVE SCORE PARTNER FOR SOLD-OUT WEMBLEY SIDEMEN CHARITY MATCH VS YOUTUBE ALLSTARS

FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]

SMARTY CUTS THROUGH THE NONSENSE IN LATEST “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY CUTS THROUGH THE NONSENSE IN LATEST “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and customer experience creative agency, the fully integrated campaign features two new spots alongside out-of-home, radio, social media, and customer experience activations. Media planning and […]

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to the 27th FAB Awards by March 7th!

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to the 27th FAB Awards by March 7th!

The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 166 page […]

ShowHeroes Launches Custom Audio: AI-Driven Solution for Dynamic CTV Ads

ShowHeroes Launches Custom Audio: AI-Driven Solution for Dynamic CTV Ads

ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a groundbreaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack—an end-to-end, AI-driven audio production […]

BAFTA and We Are Social Studios celebrate 2025 EE BAFTA Film Awards with social-first activation

BAFTA and We Are Social Studios celebrate 2025 EE BAFTA Film Awards with social-first activation

We Are Social Studios, the social-first production specialist division of We Are Social, is continuing its relationship with the leading arts charity and academy for the screen industries, BAFTA. The image features BAFTA Rising Star winner David Jonsson, along with award presenters Letitia Wright and James McAvoy. For the second consecutive year, We Are Social […]

David Dickinson Teams Up With Trouble Maker for iD Mobile’s Latest Campaign

David Dickinson Teams Up With Trouble Maker for iD Mobile’s Latest Campaign

“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson. The campaign, […]

My Dog Twin matches humans with shelter dogs that resemble their appearance and personality

My Dog Twin matches humans with shelter dogs that resemble their appearance and personality

Transforming the adoption process into an engaging, shareable moment to help more shelter dogs find their forever homes Cheil Worldwide and “King ddangkong,” a shelter dog character famous on YouTube in South Korea, launched My Dog Twin which uses AI to connect potential pet parents with shelter dogs who share similar physical characteristics and personalities. 80 thousand […]