BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]
Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts, a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader […]
The AI-powered feature enables marketers to interact directly with their analytics data, making it easier to identify trends, spot key issues, and receive suggestions in real-time Source: Mapp
“Memory Shots” helps dementia patients capture memories that were never shot on film, offering a major breakthrough in ‘photo reminiscence therapy’. Re-capturing cherished memories Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
Includes “Bias Breaker” tech tackling bias in Gen AI images The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation […]
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance. Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several successful campaigns in Japan. Access to SeenThis’ […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
Partnership applies Adelaide’s AU attention metric data to the Onetag Smart Curation Platform and its global publisher supply Onetag, the AI-powered Smart Curation Platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s […]
SMARTY, the SIM-only mobile network owned by THREE UK, is launching the next extension of their Less Malarkey, More SMARTY campaign with exciting bespoke formats across Print and special build OOH. The campaign was developed by MSQ’s agency The Gate, Zenith Media and a media first delivered by Metro. This new creative expression of the […]