Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp. The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]
A new podcast series about conversations with ordinary people leading extraordinary lives.
A new lifestyle podcast series, Melting Pot has been launched and is made available worldwide. The show is hosted and produced by Payal Nayar, Founder of Voices and More. Melting Pot is a series conceived and produced by Payal Nayar in an attempt to share some human stories from all over the world through conversations with inspiring […]
Pinterest announced Milka Kramer is joining Pinterest as Country Manager for the UK and Ireland. Milka is a media and tech industry veteran with vast experience managing fast-growing sales teams and operations at the pan-European level. As country manager for the UK and Ireland, Milka’s responsibilities will include working closely with brands and agencies to […]
Mars Petcare and AMV BBDO have launched Pet Health Pal, a new free online tool to answer dog and cat owners’ questions and concerns about their pets’ health during the current pandemic. AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via […]
Mobile advertising specialist focuses on client support and cross-channel sales to promote its co-managed service
Mobile-first advertising company TabMo, has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to the unique co-managed trading model. TabMo’s hybrid offering complements its managed and self-service solutions; clients […]
Mental health startup Flow has become the highest scoring free depression treatment app in the ORCHA App Library. The inclusion means that many NHS trusts and healthcare professionals, who have their own bespoke App Library using the ORCHA platform, can now include Flow in their library and directly recommend it to their patients to reduce symptoms of depression […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Adobe has today unveiled Intelligent Services, powered by the AI capabilities of Adobe Sensei. Built on Adobe Experience Platform, the new services will help brands overcome common challenges associated with AI, including the lack of AI expertise and implementation complexities. The new Intelligent Services will be able to stitch together unstructured data under a common […]
Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]
Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two […]